With home working now widespread, consumers are progressively turning to products that can help protect their skin from the potentially harmful effects of screens, not to mention spa-style treatments that can do the job directly in their bathrooms. In fact, blue-light skincare and at-home treatments are proving particularly popular as 2021 rolls out and the effects of the pandemic continue.
In the space of a year, women's beauty concerns have been shaken up completely by the covid-19 pandemic, with mask-wearing, the switch to home working, and successive lockdowns. Right now, skincare is all about going back to basics, protecting skin from the harm it can face day to day, and deep treatments that don't involve leaving the house—no matter where in the world you may be.
Protecting skin ... from screens
The blue light emitted by screens can be harmful for skin cell renewal, and can affect skin's natural radiance and accentuate wrinkles. So it's no surprise that internet users have been searching en masse for skincare to combat this phenomenon. The global search platform Stylight notes a +136% increase in Google search interest for "blue light skincare" since the beginning of 2019, peaking at +336 per cent in May 2020, during lockdown.
Faced with these gloomy times of lockdowns and face masks, internet users are also looking to boost their skin with products rich in vitamin C. On Stylight, clicks for the top vitamin C serums rose sharply (over 1,000 per cent) in late 2020 to early 2021, compared to the same period last year.