Solace in Space: Normann Copenhagen

To capture that minimalist Scandinavian aesthetic, decorate your living room with pieces from Normann Copenhagen. And on your next journey, jot down your experiences with the brand’s latest line of writing materials, Daily Fiction

Former Vogue editrix Diana Vreeland declared that the eye must travel. It’s important because it transforms us: it expands horizons, provides awareness and diversity, connects different cultures, and gives us break from our fast-paced lives. It’s refreshing to see new things, to tread the unfamiliar, and to get outside of our comfort zone.

Traveling can be overwhelming since the senses are stimulated—people, food, architecture, and culture. After a tiring trip, the eye deserves to rest from the busy environment, and there’s no better place than home.

Normann Copenhagen, a Scandinavian home furniture and accessories company, has pieces that can soothe the senses. It has received more than 80 design awards and its pieces have been greeted with success since the last decade. Sit and unwind with the brand’s collections, consisting of chairs, sofas, footstools, and tables, that will keep you in company.

The Ace series utilises organic lines, the line offers maximum comfort while occupying the least space. Era highlights its wellproportioned design—versatile pieces that can fit into any modern interior. Tap reworks the threelegged stool with slightly hard foam, furnishing a flexible sealed surface. Form tweaks angles and readjusts curves to challenge the traditional construction of furniture. Just Chair takes a simple approach to structure, characterised by its subdued veneers and light steel base.

Above Ace Lounge Chair, Form Rocking Chair, Era Lounge Chair, Just Chair—innovative products that withstand the test of time

DAILY FICTION

Taking pictures when travelling is one way to chronicle where you’ve been. Photos may capture the moment but it is in writing—putting into words what stirs the mind—where memories are truly preserved. Taking notes and details whether on a notebook or stationery help you remember the tiniest piece of information: the name of a historic hotel, the artist of a painting, or the taste of exotic food.

Above Daily Fiction features a collection of stationery and office supplies with everyday designs that encourage creativity and play

Journaling and writing is having a renaissance with the resurgence of craft materials such as pens, notepads, cards, notebooks, and stationery. If you’re looking for reliable writing materials to accompany you on your travels, Normann Copenhagen’s newest design concept, Daily Fiction, has your needs covered. Infusing the same quirky twist, it’s no surprise the brand has extended its line and ventured into office supplies.

Daily Fiction churns out more than 200 exquisite designs for day-to-day use, such as notebooks, gift wrappers, stickers, pencil sharpeners, scissors, and more. What sets the line apart from other brands is its attention to detail: a contrasted blend of materials—dry over shiny, highgloss over matte surfaces, and moulded shapes over fabrics. The materials consist of canvas, velvet, metal, glitter, metallic, plastic, and paper, giving writers varying textures to choose from.

The range contains no fewer than 18 shades and comes in metallic, matte, and shiny versions. With a rich collection of hues, you can mix and match them to form new combinations. Eye-catching designs such as abstract terrazzo prints—a splotch of colourful shapes—can liven up your desk.

Above Daily Fiction features a collection of stationery and office supplies with everyday designs that encourage creativity and play

Since the brand focuses on personal branding, it is imperative to establish its own visual identity. Adapting a minimalist feel, the packaging retains its white, silver, and transparent plastic. The shopping bag has also been redone, and splashed in powder blue colour. Both are embossed with Normann Copenhagen’s gold logo.

Going the extra mile, each product holds a unique voice. There are small titles, which describe the function of the item in a subtle way. The texts are humorous, challenging, or thoughtful. You can get an eraser inscribed with “Never Forever,” or felt pens that squeak “Make Your Marks.”

Daily Fiction was developed through collaboration with Copenhagen-based design agency, Femmes Régionales, known for its thorough conceptual approach to design. Designers Mie Albæk Nielsen and Caroline Hansen have a strong background in fashion, articulating their vision on the products. On the collaboration, brand manager Britt Bonnesen, says, “For a long time we have wanted to add a new category of small design products to our existing collection. Daily Fiction has allowed us to create a complete, anchored universe that offers a fantastic shopping experience. We get a lot of inspiration from fashion at Normann Copenhagen, so it was natural for us to look for a collaborator in the world of fashion. We are enormously pleased about the collaboration with Femmes Régionales, which are conceptually strong designers and have their finger on the pulse of the latest trends. Daily Fiction has its own life, but still fits well with Normann Copenhagen’s identity.”

Daily Fiction by Normann Copenhagen is available at XCEPTION, Ground Floor, The Biltmore, 102 Aguirre St., Legazpi Village, Makati. Normann Copenhagen showroom opening soon at One Uptown Residence, Bonifacio Global City, Taguig

CUL-DE-SAC, Level 2, The Podium, ADB Ave, Ortigas CDB Xception - @xception.ph Cul-De-Sac - @culdesac.ph

Tatler Asia

Solace in Space: Normann Copenhagen

DAILY FICTION