Sky Scrapers in Bonifacio Global City in Taguig City, Philippines
Cover Sky Scrapers in Bonifacio Global City in Taguig City, Philippines

Each major crisis brought major opportunity.

Each generation has a “once in a lifetime” life-changing experience. For my parents, it was the Second World War. For my generation, it was Martial Law. For this generation, it will be the COVID-19 pandemic. Each event lasted longer than anyone thought and was, at minimum, life-threatening to many.

And yet, each major crisis brought massive opportunity. The Philippines gained independence and rebuilt itself with a new generation of entrepreneurs after the Second World War. Post Edsa 1986 saw zigzagging political change in the first 15 years, and then a steady upward economic progress the next 18 years to the point where Secretary Karl Kendrick Chua of the National Economic and Development Authority (Neda) said we were on the cusp of becoming an upper-middle-income country—before COVID-19 cruelly struck in 2020.

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Makati skyline at sunset, Manila, Philippines
Above Makati skyline at sunset, Manila, Philippines

I, myself, have witnessed four major economic crises, effectively one per decade. In the Eighties, it was the Philippine debt moratorium in 1983-1985. In the Nineties, it was the Asian financial crisis in 1996- 1997. In the 2000s, it was the global financial crisis in 2008-2009. We thought that we had miraculously escaped the 2010s, but then Covid-19 hit us like a sledgehammer in 2020. Sadly, from being considered one of the best economies in Asia, we are forecasted to be one of the slowest to recover to pre-Covid levels.

As the president of the Management Association of the Philippines (MAP), I have outlined five crises that befell us in 2020: Health (pandemic), Economic (9.5 per cent negative GDP growth), Environmental (critical climate decade), Education (learning) and Social Justice (jobs, food, and values formation) crisis. As such, the 2021 MAP Board’s main theme is “The Great Reset: Leading for the Common Good” and its main programme is to “Safely Reopen the Economy”.

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Metro Manila - April 5, 2020: An aerial photograph of the Ortigas flyover in Metro Manila during the 3rd week of the government imposed Enhanced Community Quarantine in response to prevent the further spread of the virus, Covid-19.
Above Metro Manila - April 5, 2020: An aerial photograph of the Ortigas flyover in Metro Manila during the 3rd week of the government imposed Enhanced Community Quarantine in response to prevent the further spread of the virus, Covid-19.
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Young businesswoman using digital tablet in financial district, against illuminated corporate skyscrapers at night

Worldwide, our lives have inextricably changed. Mask wearing, social distancing, working from home, remote learning, perpetual Zoom meetings, take-out food delivery orders, Netflix, etc.

The United States has a new president in Joseph Biden, the United Kingdom is officially now in Brexit, and Covid-19 vaccinations are proceeding.

The Philippines has an impressive new Skyway Connector Road, but unfortunately a lost school year with a remote learning mandate despite unequal wifi coverage. And vaccinations are just starting.

How To Look Forward

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Stay Cool

My major learning after four economic crises is that by simply surviving, you are 80 per cent ahead of others. Control what you can, observe what you cannot, and do

not get swayed by incessant negative (doomsday) social media posts. Vaccination is a complement, not a cure, and despite all our impatience, we are only six months behind

the world in achieving significant vaccination. Having the longest lockdown in the world is inexcusable, but then again, our total number of cases (500,000 +) is approximately the same as deaths in the US (500,000 +), and so far, our death rate is only 2 per cent (12000 +) as of March 1.

Stay Focused

Be aware of what you can and cannot do during this pandemic, and always think through who is the Client (You?), and what is the Product (a simpler business and/or personal lifestyle?). Lack of mobility, difficulty in logistics, inadequate public transportation, continued mask wearing/social distancing and lack of consumer confidence are the major negatives. The big positives are digitalisation, work from home and a rapid positive cultural pivot towards climate change, healthier lifestyles, and simpler lives. The vaccine will help, but don’t bet your business or personal plan on it, as we will all be learning to live with this Next Normal semi-permanently.

Stay Positive

We are probably at our worst point since the 1983-1985 crisis, and therefore the only way
is up. Think opportunity, not risk; and be happy that we Filipinos are both creative and resilient, two traits immensely useful in a crisis.

Do Your Share

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The Batad and Bangaan Rice Terraces situated in Banaue in the Ifugao province, Philippines, are a UNESCO World Heritage Site dating back to around 2000 years ago. The rice paddies are located at 1500 meters above sea level and cover more than 10,000 square kilometres of mountainside.
Above The Batad and Bangaan Rice Terraces situated in Banaue in the Ifugao province, Philippines, are a UNESCO World Heritage Site dating back to around 2000 years ago. The rice paddies are located at 1500 meters above sea level and cover more than 10,000 square kilometres of mountainside.

Environment: Fight food waste, minimise plastics, avoid red meat and switch to solar or renewable energy. Homerun will be Philippine carbon neutrality in our children’s lifetime.

Education: Let’s strongly advocate face-to-face learning for schools; and learning crisis visibility and acceptance among national officials.

Health: Diet, sleep and exercise are still the Big Three; while
the New Normal Three are: getting vaccinated; mask wearing and social distancing; and avoiding large gatherings.

Economy: Let’s urge the government to improve public transportation, reopen malls, hotels and Restaurants and digitise government services.

Social Justice: Our mantra should be Shared Prosperity, via Business with a Purpose, and Help the Less Fortunate.

Self: Whatever you have saved from not travelling internationally, lay aside for a rainy day or help others via contributions.

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Photo taken in Manila, Philippines
Above Photo taken in Manila, Philippines

Do your share. All or a combination of any of the above should be beneficial to you
and your loved ones. Overall, let’s Bet on the Philippines by buying local, growing local, but thinking and learning global.

Our Next Normal is Now. Let’s reset, live and lead for the common good.

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