Sustainable fashion is on the agenda with this unique exhibition supported in part by Swedish style brands H&M, Baby Bjorn, and Houdini Sportswear
"Do you know how your clothes are made?" is the question asked of visitors who come to view Fashion Revolution, an ongoing exhibition at the Metropolitan Museum of Manila.
Produced and curated by the Swedish Institute with the support of the Swedish Embassy in Manila as well as that of style brands H&M, Baby Bjorn, and Houdini Sportswear, the exhibition highlights the major environmental challenges currently faced by the global fashion industry and how it should aim to contribute more effectively towards initiatives in sustainability. Likewise, it also highlights environment-friendly solutions devised by Swedish designers in their work.
According to Ambassador Harald Fries, "Fashion [represents] one of the most polluting industries. Globally, we consume about 62 million tonnes of clothing per year...and only 20 per cent is reused or recycled. But there is hope: the awareness that we must stop producing and consuming clothing without consideration for its adverse environmental footprints is taking hold. The fashion industry is in the midst of a much-needed fundamental change. This is what [Fashion Revolution] is all about."
