Succulents, cacti... Sales of indoor plants and plant accessories have been on the rise in recent years, as a result of urbanization.
According to a recent study by Budget Direct Home Insurance, this indoor-gardening craze varies across geographical areas.
Europe is notably the region of the world where gardeners share pictures of their own indoor garden the most, with 16,783 posts with the #urbanjungle tag posted on Instagram from the Old Continent. North America is next with 9,402 posts using the #urbanjungle tag, while Asia takes third place with 5,439 posts.
While these posts feature a wide variety of greenery, some houseplant species generate more attention than others on social media.
Read also: Gardening For Beginners: 6 Plants You Can Regrow At Home
Echeveria
Immediately identifiable for its blue-green rosette, echeveria is the number one houseplant on Instagram, with over a million pictures with the #echeveria tag on the platform. While you can find over 1,000 varieties of this cactus in all sorts of textures and colors, echeveria is very easy to grow for indoor gardeners as it only needs bright sunlight and occasional water.