One of the country's leading furniture manufacturers—which was once a humble mom and pop store—is now celebrating 40 years in the business.
Legacies can be hard to come by yet it's an important part of what makes a business stand out—aside from exceptional service and quality, of course. Fortunately, Philux seems to have achieved all three.
The Kienles, who founded the company 40 years ago, are a fantastic example of this. As leaders in the field of furniture manufacturing, Philux enjoys great trust from their valued clients. Of course, to get to where they are today takes time and patience. The original founders, Swiss expatriate Max Kienle and his Filipina wife, Zelda Aragon-Kienle, nurtured the brand from their own backyard. What started out as a mom and pop endeavour consisting of only two carpenters has since grown to a dynamic and robust team of craftsmen and specialists.
Today, Max and Zelda's daughters, Stephanie and Jessica, have taken over the business. Their passion for furniture making and interior design could perhaps be attributed to a childhood containing vivid memories of sawdust, wood glue, and the buzz of mechanical machines. After returning home from school abroad, the two sisters have since learned the ropes of the business and continue to direct campaigns and growth for the brand.
Read also: All About Philux Fix—The Brand's Mutli-Artist Collaboration Project
