The 67th edition of Manila FAME puts the spotlight on trends and aesthetics influencing marketability of local crafts
With multi-awarded and internationally acclaimed designer Tony Gonzales as creative director and product development programme lead, Manila FAME is combining creativity with practicality for the theme of its April 2018 edition. Running now until April 21 at the World Trade Center, expect the return of last year’s show feature, Design Commune: Patterns and Palettes.
Launched back in October 2017, Design Commune pairs up-and-coming designers with local micro, small, and medium enterprises (MSMEs) and manufacturers to come up with new products that toe the line between innovative design and prevalent market trends. This edition, the themes in play are Ethnic Nomad Autumn and Spring, Neutral Metals, Neutral Blues, and Tints of Green.
According to Gonzales, trends serve a crucial role in market demand, so it’s important to incorporate them into the products produced by local craftsmen. “But we will not simply follow trends,” he explains. “We will establish that when it comes to fulfilling market demand, the Philippines is at the forefront of it,” said Gonzales.
“This will then cause a cascading effect. As we help our artisans and manufacturers to embrace new trends and apply them to their products, we support their sustainability and standing in the international scene,” adds Gonzales.
75 MSMEs are participating in this edition’s show, and they are working with Gonzales and his team of designers for the project.
