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Cover Tenniel Chu (Photo: courtesy of Mission Hills)

Having grown Mission Hills into a global sports and leisure powerhouse, Tenniel Chu tells us about how golfing changes people and the reasons being present is crucial to the game of life

“I just got back from Italy,” Tenniel Chu said at his interview with Tatler back in July. “I was at a friend’s 20th wedding anniversary celebration. You might know him—Donnie Yen?”

As the vice-chairman of the Mission Hills Group, which has golf and leisure resorts in Shenzhen, Dongguan and Hainan, Chu’s celebrity connections include A-listers like F1 driver Lewis Hamilton, basketball player Stephen Curry and golfer Rory Mcllroy, who flock to his courses like golf balls to a perfectly manicured fairway.

The course at Mission Hills’s original location, in Shenzhen, opened in 1994, and in 2006 the club was recognised by the Guinness Book of World Records as the largest golf facility in the world, featuring a dozen 18-hole courses.

Before joining the company in 2001, Chu studied professional golf management and worked at the PGA Tour’s US headquarters. Here, he tells Tatler how the company changed the sport in China and why female golfers are on the rise.

Tatler Asia
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Above Tenniel Chu (Photo: courtesy of Mission Hills)

Describe what you do in one sentence.
My philosophy is that I make sure that whatever I do, I’m either the first to do it or have the biggest [version of it out there]. I got this from my father [the late David Chu, the founder of Mission Hills, known as “Mr Golf”], who was an innovator and pioneer. This has always been ingrained in me.

Where does the company name come from?
The name Mission Hills comes from the fact that it’s been [my family’s] mission to bring the world together through sports. The resort is also built on land that has a lot of hills and lush greenery nearby.

How did you develop your golf skills, and who were your biggest influences along the way?
Tiger Woods was a big influence on me, especially back in 1997 when he won the Masters Tournament.

I was playing golf already, but that was a huge boost for me because he made it [acceptable for young people to love the game]. I picked up golf when I was in high school. It probably started with minigolf, then the driving range, then the courses. It was step by step. I used to play other sports, but once I discovered golf, I dropped most of them. I have such an addiction to it.

I am so fortunate that my family is in the industry. I’m the biggest envy of all my friends when it comes to my work. I’m the number one person on their speed dial when they need a tee time. I’ll receive calls at odd hours of the night saying: “Tenniel, I need a tee time urgently: I’m playing with Jack Ma!” It’s nice to be in that position. [laughs]

Tatler Asia
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Above Tenniel Chu (Photo: courtesy of Mission Hills)

How does your business make a difference?
My goal is to introduce a new [way] of living to the people of China. We were the first to build [residences] on a golf course in mainland China. People never thought about living in a golf course community before. For people in Dubai, the US and Europe, it’s very common. In mainland China, we were the first to help people understand the health benefits of regular exercise from [golf].

Golf has only been in China for 40 years—it’s still new. I remember when Mission Hills hosted [China’s] first-ever golf tournament in 1995. That was the first time CCTV5 [the main sports broadcaster in mainland China] broadcast a golf tournament. People wondered why a ping pong ball was being used to play in a park [laughs]. The spectators wore gowns and fancy dresses, thinking the tournament was a ball or a gala—they had no idea it was an outdoor event with almost eight kilometres of walking.

Post-9/11, when the whole world felt unsafe, I invited Tiger Woods to come visit us for the first time. That really spurred the growth of golf [in the region] and helped popularise the game [in China]. It showed the world how safe and prosperous China is. It’s very rewarding work.

How do you engage with the local community and promote golf as an activity for people of all ages and backgrounds?
We don’t believe in “golf widows” [a colloquial term for women whose husbands spend a lot of time on the golf course]. We don’t think families should be left behind. Our resorts are inclusive, and we make sure that we have something for everybody—from the world’s largest hot springs, our “movie town”, water parks and more than 50 dining options to aquariums and indoor equestrian and skiing centres. It’s a one-stop destination for multiple generations of a family.

What are some of the biggest trends that you are seeing in the golf industry?
The biggest trend is the growing number of female players in the sport. It’s so fashionable now too. From Burberry to Gucci, and Louis Vuitton to Chanel, every major brand has a golf line. To complement that, we started The China-HK Executive Women’s Golf Association to encourage female executives to play golf for health, networking and career enhancement.

If you could play a round of golf with any person, living or dead, who would it be and why?
If I could play with anyone, it would be with my father, just to walk the fairway and have that father-son bonding time. Sadly, he never picked up the game, even though he built the world’s largest golf resort. He said that, if his friends and clients knew he played, he would have to entertain them all day on the course and he would never have had enough time to drive the business. He never played even one round of golf. He passed away in 2011 at 60 years old, so that’s why I created the Mission Hills Legacy Cup this year. It’s a parent-child tournament, and the trophy is named after my father.

“If I could play with anyone, it would be with my late father, just to walk the fairway and have that father-son bonding time”

- Tenniel Chu -

What are some surprising things about playing golf ?
Golf is like opium. It’ll make you want to sleep earlier and wake up at 5am [to tee off ]. So many people have changed their lifestyles because of the game. That’s the attraction of the sport. Most importantly, it’s taught me to stay present. You can’t think about the last hole and what score you got, or think ahead—it’ll mess you up. Every shot and every moment has to be the most important shot of your life. You can’t rush golf, and it really humbles you. It’s the same idea with my life. I will give everything 150 per cent of my focus and be totally present.

Looking back on your career, is there anything you would have done differently?
People thought we were crazy to build the world’s largest golf resort. Ten out of 15 consultants told us not to do it. When we first built the resort, there were fewer than 100 golfers playing each month, but we had 10,000 employees. There was so much overhead cost, it was unbelievable. But we persevered and we believed. Build it and people will come.

Do you have any mentors?
I’m very lucky to have six siblings and we work very closely together. When my father was around, he helped guide me and really believed in what I did. Nowadays, there is [information overload]. People say the more connections and contacts you have, the better, but these connections may lead you astray. I believe less is more. Be grateful, stay focused and keep on grinding.

What is a surprising thing about you that most people don’t know?
Despite being super allergic to fur, I love my dogs. I also meditate religiously.

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