Meet the 6 female tattoo artist behind Hong Kong's ZIZIZI studio (Photo: courtesy of ZIZIZI)
Cover Meet the six female tattoo artist behind Hong Kong's Zizizi studio (Photo: courtesy of Zizizi)

From capturing the memories of a beloved pet to giving their clients a confidence boost with their work, the artists and friends reflect on their journeys and the challenges of being a woman in the tattoo industry

As far as tattoo studios go, there are no other like Zizizi in Hong Kong. Not only is it the only establishment of its kind in the city run by six women tattoo artists, but it also rose to prominence during the pandemic when face-to-face appointments were highly discouraged. However, Nathalie, Nicole, Sharon, Rika, Kristy and Hei (who all requested to go by their first names only) weren’t going to let those challenges keep them from honing their art and breaking boundaries within the tattoo scene.

While body art have long been considered taboo in Hong Kong, due to the outdated perception that associates tattoos with organised crime, a new generation of artists are slowly dismantling the stigma and popularising it as an art form. Women artists, who were almost invisible a decade ago, in particular, have been making their mark on the scene more than ever before.

Zizizi first opened in Tsim Sha Tsui in 2021, but the six women—who were either part of the studio from the start or joined mid-adventure—have since outgrown that space and moved to their new venue in south-east Kowloon, which opened its doors on June 1. If you can’t figure out where the name of the studio comes from, it is the “zizizi” sounds of a tattoo machine. That may be the only thing the six artists have in common, because each woman is known for very distinct styles of tattoos. Back in May of this year and ahead of the opening of their new space, Tatler talked to the six friends about their inspirations and aspirations, and their journeys within the tattoo industry in Hong Kong.

You might also like: For a growing number of women, tattoos are about reclaiming their culture and bodies

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Photo 1 of 6 New Zizizi studio in south-east Kowloon, Hong Kong (Photo: courtesy of ZIZIZI)
Photo 2 of 6 New Zizizi studio in south-east Kowloon, Hong Kong (Photo: courtesy of ZIZIZI)
Photo 3 of 6 New Zizizi studio in south-east Kowloon, Hong Kong (Photo: courtesy of ZIZIZI)
Photo 4 of 6 New Zizizi studio in south-east Kowloon, Hong Kong (Photo: courtesy of ZIZIZI)
Photo 5 of 6 New Zizizi studio in south-east Kowloon, Hong Kong (Photo: courtesy of ZIZIZI)
Photo 6 of 6 New Zizizi studio in south-east Kowloon, Hong Kong (Photo: courtesy of ZIZIZI)

Nathalie, founder of Zizizi

Tattoo style: Abstract, contemporary

How did you get into tattooing and what did the industry look like when you started?
I started learning about tattoos around five years ago. At that time, tattoo styles were not as diverse as they are now, and there were only a few well-known shops and artists [in Hong Kong]. In recent years, the number of people getting tattoos has increased significantly, and it has become more mainstream.

Does being a woman affect your standing in the industry?
One of the reasons why I love the tattoo industry is because it will recognise skill over gender. [However,] one disadvantage of being a woman in this industry is that women are often objectified, and their abilities are overlooked. [For example,] when I started, some people told me that I was only attracting customers because I was a girl and was showing skin in the pictures I posted [on Instagram].

[What I’ve observed though] is that people will get tattooed [by someone who can] create good tattoos. And I soon realised that my worth is only determined by my abilities, not my gender or appearance, so I keep on honing my skills. But I also hope that everyone understands that whether you’re a man or a woman, if you work hard enough, you can achieve anything you want. So I focused on my skills, and wasn’t worried about people labelling me.

What inspired you to start Zizizi?
I opened this tattoo shop in the summer of 2021 because I wanted to a space where I could focus [solely] on creation, which wasn’t always the case in previous studios. I believe a good environment can help tattoo artists bring out the best of their talent.

What inspires your tattoo style? 
As someone who has been drawing and painting since childhood, my art has been shaped by my emotions and experiences. I have never received any formal training in art, but I have always believed that it is my natural talent and that it comes from my heart.

Now, as a tattoo artist, I believe that my style reflects my thoughts and feelings. One of the most important things I have learnt is to be true to myself, to find my own voice in the art world, to not try to fit into someone else’s idea of art, and to practise [constantly].

What do you hope Zizizi will bring to the Hong Kong tattoo scene?
My goal is to create a tattoo shop that not only produces high-quality, meaningful tattoos, but also cultivates a sense of professionalism and ambition in its artists. I want to play a role in promoting the growth of the tattoo industry in Hong Kong, and providing opportunities for talented artists to succeed locally and globally. I believe that Hong Kong’s tattoo industry is relatively unknown internationally, and I hope to change that by carefully selecting passionate and talented artists who can make a name for themselves both locally and abroad. By providing them with the right training and support, I hope to empower them to pursue their dreams and showcase their skills on the international stage.

Nicole

Tattoo style: Blackwork / Realistic / Dotwork

You’ve worked in other creative industries in the past, such as make-up and illustration, how is tattooing different?
The happiness I get from seeing my clients love my art so much—that they would want it tattooed permanently [on their bodies]—is quite unique. I also love to see the confidence my tattoos give to my clients. 

What was the tattoo industry in Hong Kong like when you started?
I remember someone [had] told me it’s an advantage to be a female tattooist when I was an apprentice, because [apparently] it’s easier to get more clients, but I don’t think that’s true. I think both male and female tattooists have to work hard and be creative to be successful.

Your style is hyper-realistic with dark and surrealist elements. How did you develop it?
I love incorporating my interests into my work. [Spanish artist Salvador] Dali, who is famous for his surrealist paintings, is one of my favourites. I’m also a fan of horror movies and anime. [And the reason] I love adding lots of details into my art is because it’s really meditative for me to tattoo them. 

What are your hopes for the Hong Kong tattoo industry in the future?
Being a tattoo artist is becoming more mainstream. There are so many new artists doing different kinds of tattoo styles in Hong Kong now, so I hope there will be more communication between us so we can learn more, grow together and build a healthy community.

What’s the most enjoyable thing about workig at Zizizi?
Zizizi is the best studio I've worked at so far. I love how we respect and admire each other, and we are always sharing what we have learnt without any hesitation.

Sharon

Tattoo style: Realistic animal portrait 

When did you start tattooing and how would you describe your style?
I did my apprenticeship in 2019 to 2020, and I’ve had clients since then. I’ve drawn realistic portraits of animals from a young age [because] I grew up with cats and dogs since my mother is a foster volunteer. I love expressing my creativity with vibrant and colourful details in my work.

What makes your style unique and what draws your clients to it?
Not many tattooists do coloured realistic pet drawings in Hong Kong, so I guess my clients like that. Some also like the details I add to my work. I think my tattoos give a cheerful vibe even though the subject might have passed away. I [do a lot of pet portraits and my clients] share their pets’ stories with me while I tattoo them, [and I can] empathise with them [because these stories] remind me of my cat who also passed away.

What are the difficulties of being a tattoo artist in Hong Kong today?
Tattoo culture in Hong Kong is not widely acceptable, so the market is small. Most of my clients prefer super small tattoos to avoid being criticised by their boss or colleagues, but small realistic tattoos do not heal well and are also more difficult to do. 

What’s the most enjoyable thing about tattooing at Zizizi?
We get along with each other very well as we have similar personalities. There is no stress and we can plan our work schedule freely. We all value work-life balance.

Rika

Tattoo style: Anime 

How did manga characters become your specialty?
At first, I drew Japanese high school girls combined with manga elements. After a while, some customers started asking me to do manga style, and I liked it very much. I drew more and more manga flash tattoos [which are designs that are ready to be tattooed immediately,] until it became my thing.

Why are manga characters so popular in tattoo form?
Manga and anime are very encouraging—it’s about justice, kindness … it’s very positive in general. In many cases, these characters are inspiring. [For instance] one of my customers got a tattoo of Higashikata Josuke, one of the characters in the manga series, JoJo's Bizarre Adventure, because the character symbolised protection and encouragement for her. 

Among manga fans, men tend to gravitate towards shonen style, and women towards shōjo style. Do you find the same preference when tattooing?
I would say most men get shonen style tattoos but a few also get shōjo-inspired ones. My male clients don’t seem to like “feminine” tattoos. But women opt for both styles.  

What’s the most enjoyable thing about tattooing at Zizizi?
One of the things I love about being in this studio is that I can concentrate on my work. I feel no pressure, and I go about my work [freely]. All the people in the shop respect and encourage each other.

Kristy

Tattoo Style: Illustration

When and why did you get into the tattoo industry?
[I was fascinated by how] tattoos tell their own story, and how they connect the things in your life. I started following many tattoo artists on Instagram, not only ones in Hong Kong but also globally. My turning point came when I realised my creativity was getting limited at my graphics design job. So I started practising drawing and then started my apprenticeship in early 2020. 

What are the difficulties of being a tattoo artist in Hong Kong?
The competition is the difficult part. Some people think that being a tattooist means we work less and get a lot of money, which attracts a lot of people who do not necessarily have their own style, so some try to imitate others’ styles. I wish we can all show respect and appreciation for each other’s work.

You have a very diverse style but also recurring themes, one of which is a symbol that looks like a flower. What is it and what does it represent?
From seed to bud to blossom to being withered: [flowers represent] a life cycle, and they have their own story. My role is creating connections between people and their stories.

What’s the most enjoyable thing about tattooing at Zizizi?
I love Zizizi’s peaceful work environment, the acceptance here, and the fact that we work with different personalities. Since I am an introverted person, I’m learning a lot from my ZI-mates so that I can grow and be independent.

Hei

Tattoo style: Abstract / Landscape / Illustration

When and why did you get into the tattoo industry?
I love to paint and I wanted to make a career out of it. Getting into the tattoo industry [seemed like a good option]. Nathalie saw my paintings by chance, and she gave me the opportunity to be her apprentice. Everything happened very smoothly.

What is it like being Nathalie’s apprentice in such a competitive industry?
I’ve been Nathalie’s apprentice since July 2021. She treats me more like a friend than a student. The tattoo industry is indeed extremely competitive, but she still gives me freedom to create as much as I want, and never forces me to do something I wouldn’t do. 

Tell us about the abstract tattoos you create.
I think an abstract tattoo’s beauty lies in its timelessness. You can define it in your own way over time. You don’t need everyone to understand it. It’s all about feelings. It’s hard to tell how I develop it—I just keep telling myself not to set limitations and keep drawing [from my] heart.

What are your hopes for the Hong Kong tattoo industry in the future?
People in Hong Kong are becoming more and more open-minded, which makes the tattoo industry more diversified. It would be nice to have people from [different] backgrounds find opportunities in [the industry]. And it would be nice [if] tattoos were treated as art, too.

What’s the most enjoyable thing about tattooing at Zizizi?
The vibe in Zizizi is so comfortable and that makes me enjoy working here so much. Plus, there are different artists practising different tattoo styles here. Each of them has their merits, and observing how they work helps me improve.

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