ElsaMarie D’Silva founder Red Dot Foundation Safe City Brave Movement
Cover Usnig data, education and heart, social activist ElsaMarie D’Silva and the Safecity platform help individuals and communities shatter the silence that shrouds sexual abuse

Through the Red Dot Foundation and Brave Movement, ElsaMarie D’Silva breaks the silence and shame that shrouds sexual abuse


TRIGGER WARNING: The following story discusses a violent crime that involves sexual assault and murder, and mentions other incidents of sexual harassment and abuse. As these themes may be difficult for some. please take care as you read the article.



Social activist ElsaMarie D’Silva still thinks about Nirbhaya. In December 2012, Nirbhaya, a 23-year-old female paramedical student in Delhi, India, and her male friend were making their way home after watching a movie. The pair boarded a charter bus. And then the unthinkable happened. They were attacked by six men who raped the young woman, beat her companion and, when their cruelty was spent, threw the two to the roadside. They were found by a passerby and rushed to the hospital, but almost a week later, the young woman died from her severe injuries.

Under Indian law, the media could not name the victim, so news organisations called her “Amanat” (treasure), “Damini” (lighting) or “Nirbhaya” which means fearless, undaunted or unafraid. Later on, during a public tribute, Nirbhaya’s mother claimed power for her daughter and all victims of sexual violence, sharing her name: Jyoti Singh.

How a horrific crime led to a global movement against sexual abuse

Singh’s death stoked a fire all throughout India. D'Silva, herself victim of sexual violence, the social activist joined mass demonstrations denouncing the brutal crime and demanding better protections for women. “This incident triggered a lot of memories which I had suppressed, of being groped on a train, witnessing masturbation in public spaces and being sexually harassed at the workplace,” says the founder of the Red Dot Foundation and co-founder of the Brave Movement to Tatler. “It could happen to any of us.”

D’Silva, who was then working in the aviation industry, found that the Nirbhaya case also surfaced memories of sexual abuse among her friends. And so D'Silva decided to look up the numbers: according to a statistic she found, one in three women globally would experience sexual violence at least once in their lifetime. But, D’Silva says, in her circle it “was close to 100 per cent because everyone I knew had something to share”.

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How data and technology helps end sexual violence

“There was a data gap,” she says—with only a few coming forward to report their experiences, the statistics could not reflect what was happening in reality. And so, ten days after the Nirbhaya case, D’Silva launched the Safecity platform under the Red Dot Foundation, her Mumbai-based organisation that supports the fight against sexual violence. Accessed online or via its app, Safecity cuts to the heart of the matter, allowing anyone to report incidents anonymously. It doesn’t collect names, e-mails, social media handles or phone numbers, nor does it track IP addresses. What the platform does gather is the reporter’s age, gender and, of course, details of the incident, including the date and time and exact location.

D’Silva describes how people can detail everything that happened or just type one word, such as “harrassed”, in Safecity. They can also tick one or as many categories of abuse, “which actually helps you give vocabulary to your incident”. On its website, reports range from catcalls, ogling and taking photos without permission to more severe incidents such as indecent exposure, rape and human trafficking. “And the idea was to cluster this data, visualise it on a map, showcase it as hyperlocal patterns and trends and make it available as open source so that anyone can use it,” the founder explains. D’Silva, who decided to leave her career in aviation in 2013 to focus on her advocacy, says that her prior job—which included planning the route network for about 500 daily flights—has helped her run the global platform.

Tatler Asia
Elsa Marie D'Silva
Above Elsa Marie D'Silva, founder of the Red Dot Foundation and co-founder of the Brave Movement, encourages young girls and women to share their stories of sexual abuse in order to end violence.

From here, the crowdsourced data can help people and communities understand the nature of violence and find solutions to sexual abuse incidents. “So, as an individual, you can use it to better inform yourself and be more situationally aware [and] have better responses and strategies to the violence you face,” says D’Silva. Communities, on the other hand, can advocate for better resources or policies like, say, increased police patrols or more CCTV cameras in the hotspots identified by the platform’s trends.

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How speaking up about sexual violence creates solutions

D’Silva offers clearer examples of how sharing stories of sexual abuse via the platform has led to solutions. She cites the case of a tea stall found at an intersection of a low-income Delhi neighbourhood. India’s roadside kiosks, she points out, are male-dominated spaces where men would stare at all the women and girls passing by. “They would just intimidate them,” she says. “And this came up in our reports, that they were staring, commenting and even maybe stalking. We asked the young girls and women, ‘What would you like to do?’ And they said, ‘We want them to stop’.”

D’Silva came up with an innovative solution, partnering with the Fearless Collective, the creative organisation that uplifts marginalised groups through public art which was likewise formed in the wake of the Nirbhaya case. Together, they created Talking Walls, murals that serve as canvases upon which women can express their feelings, with, for example, “big staring eyes… saying, ‘Look with your heart, not with your eyes. We will not be intimidated by your gaze. We will speak up, We will stand out’.”

The approach, reports D’Silva, had an immediate impact on the public, including on silent bystanders: “When you are confronted with the reality and when it is painful to one group of people… you have to take notice, right? The tea stall owner himself was then motivated to talk to these men to move on”.

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red dot foundation talking walls 1
Above Found all over India, Red Dot Foundation's Talking Walls serve as public canvases upon which women can express their feelings about sexual abuse.

How young people can become effective first responders

The data also revealed that 90 per cent of young people would confide in friends about sexual abuse, but never to parents or teachers for fear of being restricted from going to public spaces, even school. However, these confidantes are young people, too, who may not know what to do when given delicate information. In response Red Dot established its Campus Ambassador programme, which, in partnership with 500 schools and colleges in India, identifies young leaders who can be trained as first responders.

With guidance, these ambassadors can “help their peers identify the spectrum of violence,” including nonverbal, verbal, physical and digital forms of sexual violence, as well as understand the sociocultural context that influences the negative behaviour and the relevant laws they can turn to. The students also are taught how to intervene when someone is experiencing abuse without putting themselves at risk and, of course, how to use Safecity to report anonymously or access data, which can help them advise authorities about what they need.

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red dot foundation youth ambassadors
Above Safecity's campus ambassadors serve as first responders, helping their peers address sexual incidents.

For D’Silva, education is really the starting point to ending sexual abuse. Apart from Red Dot, D’Silva is also a founding member of the Brave Movement, the survivor-led coalition that calls on global leaders to end all forms of childhood sexual exploitation. This year, the organisation focuses on digital safety “because the increased use of technology means that we traverse all these worlds seamlessly and violence takes place in [the digital world], but we don't know what we can do to prevent it.”

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Why adults must educate themselves to safeguard children

D’Silva laments how adults can have a poor understanding of the various forms of sexual violence today, stressing the need for more education for parents, teachers and trusted caretakers on what constitutes a sexual offence and how to protect kids from incidents, whether offline or online.

She recalls a mother who called up to say how her son ended up on what she says was a “porn site”. The son was doing his homework, researching online about the human body—which of course included genitals. The “porn site” that the parent saw was actually YouTube. “And I asked her a simple question: ‘Was he using regular YouTube or was he using YouTube for Kids?’” The mom didn’t know about the child-safe version of the popular video platform. “I think it is important that everybody knows this information,” says D’Silva, who goes on to recommend regular conversations about digital safety and sexual abuse in schools, community spaces and even workplaces.

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elsa marie d'silva working with children
Above D'Silva (rightmost) stresses the need for more education for both children and adults to effectively guard against all forms of sexual violence.

Importantly, D’Silva says, adults should learn to trust children when they say they’re being sexually harassed. Grown-ups may have doubts when, say, a young girl reports a family member forcing her to sit on his lap, because they’re not sure if someone in their circle can be considered as a violator. “We have to understand that when a child tells us that, they mean it. We have to take them seriously,” she emphasises. It’s also important to convey trust as this gives children the confidence to stand up for themselves and say, “Stop”, “No”, or “Don’t force me to do anything” in dangerous situations.

“You know, it’s too rampant,” adds D’Silva. “These issues are too rampant amongst children to leave it to chance that they will be safe. We have to put in guardrails beforehand… it’s up to us.”

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