5 Things You Need To Know About L'oreal's Brandstorm

This cause empowers young adults to further the field of science and medicine through innovation and competition. Read more about it here:

With the tagline, "the ultimate innovation competition to disrupt the future of beauty", L'oreal Brandstrom is a worldwide competition that empowers young scientists to share their groundbreaking ideas in both medicine and beauty. Here are five things you need to know about it:

1. Strong competition

Locally established by L’Oréal Philippines in 2009, the competition attracts thousands of students every year. The top 24 teams in the Philippines were chosen last March 7th and the top eight teams on March 22nd at the National Semi-Finals. They will go on to compete at the National Finals on April 25th, 2019. From several preliminaries in different countries, all the top teams will go on to compete worldwide in France.

2. The winner will represent the Philippines in Paris for the worldwide finals

For the first time ever, the winning team receives a L’Oréal’s Intrapreneurship Award where they will immerse in a three-month program at Station F, the world’s largest start-up campus in Paris, France. The worldwide winner in Paris will be mentored by L’Oréal experts, where they will demonstrate the feasibility of their concept to a collection of decision-makers for the chance to develop a prototype of their project as a brand under the L’Oréal Active Cosmetics Division.

Interior view of the Beauty Lab in the EugÃ¨ne Schueller center, the L'OrÃ©al Headquarters in Clichy, France, in July 2014.

Above Interior view of the Beauty Lab in the L'oreal Headquarters in Clichy, France, in July 2014.

3. It's all about homegrown talent

This year, students are tasked to create a disruptive innovation for skincare to attract and engage health-conscious consumers via digital solutions and connected technologies. As a global competition, Brandstorm allows L’Oréal to find new talent by putting students through real-life situations that reveal skills that are innovative, daring, tenacious, and entrepreneurial in spirit. Winners are given the opportunity to discover the company’s culture and explore its various areas of expertise. For L’Oréal, it’s a fresh and homegrown approach to discovering new talent. “Every year, between 150 and 200 people are hired by the Group from Brandstorm,” says L’Oréal Executive Vice-President Human Relations, Jean-Claude Le Grande.

The competition has completely changed to better meet the expectations of the young participants, as well as the Group’s current recruitment needs and its position as a Beauty Tech Company, which requires an increasingly wide range of skills and diversified profiles.

- Jean-Claude Le Grande -

4. This started 27 years ago

Created 27 years ago, L’Oréal Brandstorm has grown to become one of the world’s biggest innovation competitions for students, with participants from 65 countries. The competition is now open to students in every country and every field. The competition now attracts over 34,000 participants every year, in groups of three undergraduate students from the same or different schools. They have six months to imagine a concept and work on its feasibility.

5. It helps health-conscious consumers through 'medical beauty'

The L’Oréal Active Cosmetic Division (ACD) is inspired by the work established by healthcare and skincare professionals to provide life-changing and sustainable aesthetic results to health-conscious consumers around the world. The division meets a range of needs by distributing a wide variety of products across the world to pharmacies, drug stores, and doctor’s offices.

For more information, you can visit: brandstorm.loreal.com.

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L'oreal