Celebrating Philippine Fashion with Josie Natori

Close Up

March 6, 2017 | BY Philippine Tatler

Renowned designer Josie Natori marks 40 years of success with a fashion photoshoot in picturesque Boracay.

PT_03012017-1.jpgPhilippine Tatler releases its fashion issue with the esteemed and globally renowned fashion designer Josie Natori on the cover. As the first Filipino who placed the country on the international fashion map and who celebrates her 40th year in the industry, Josie Natori has made this month's edition fashionably extraordinary.

In line with this frame of mind, we highlight the best-dressed women at the Philippine Tatler Ball, together with a spectacular fashion feature by Joseph Chen, as well as the women's international runway spring/summer 2017 collections fresh from the fashion capitals of the world. Check out our exclusive feature on the most recent Art Basel in Hong Kong and our tête-à-tête with the '70s/'80s supermodel Tetta Agustin-Bavery, Edouard Garcia, Dra. Vicky Belo, and so much more.

Behind the Scenes


The skies were grey when Josie Natori and the Philippine Tatler team landed in Boracay for a two-day shoot. Despite initial misgivings, the weather conditions did not deter the team from making preparations for the cover story of this magazine's first fashion issue of the year.

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Natori turns 40 this year; the designer behind it is turning 70 (which she was proud to divulge). However, Josie is showing no sign of slowing down. Her stamina is enviable and her energy, contagious. She would move from location to location in a pair of hig h heels with gusto, gamely posing with the PMAP models selected by the Tatler team for the shoot.


Also as a reminder to us all, she was never late in anything from make-up to call time. When the exhausted team decided to take a break before dinner, Josie was still up and about, declaring, "It's time for champagne!"

On the second day, Josie was up bright and early—so early that the make-up artist and venue were not yet ready. They began preparation at 7AM, and eventually wrapped at around 5PM in the afternoon. 


Special thanks to Ester Marcaida and Mica Cordero of Shangri-La's Boracay Resort and Spa /for accommodating the Philippine Tatler team and to SkyJet Airlines president Dino Reyes-Chua for flying everyone to the venue.

Photography by Wig Tysmans | Art Direction by Anton San Diego | Styling by Monique Madsen | Location: Shangri-La's Boracay Resort & Spa | Make-up and Hair by Byron Velasquez of MAC Cosmetics and Patty Inojales