Photo 1 of 13 Kim Cam Jones visits the IWC booth during the Maison's launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 16, 2018 in Geneva, Switzerland. #IWC150 (Photo by Harold Cunningham/Getty Images for IWC)
Photo 2 of 13 Valtteri Bottas, Carmen Jorda and Christoph Grainger-Herr visit the IWC booth during the Maison's launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 16, 2018 in Geneva, Switzerland. #IWC150 (Photo by Harold Cunningham/Getty Images for IWC)
Photo 3 of 13 Erwan Heussaff visits the IWC booth during the Maison's launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 16, 2018 in Geneva, Switzerland. #IWC150 (Photo by Chris Jackson/Getty Images for IWC)
Photo 4 of 13 Elias El-indari, Raya Abirached and Lana El Sahely visit the IWC booth during the Maison's launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 16, 2018 in Geneva, Switzerland. #IWC150 (Photo by Chris Jackson/Getty Images for IWC)
Photo 5 of 13 Dev Patel and IWC Schaffhausen CEO Christoph Grainger-Herr at the IWC booth during the Maison's launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 16, 2018 in Geneva, Switzerland. #IWC150 (Photo by Harold Cunningham/Getty Images for IWC)
Photo 6 of 13 Bradley Cooper and IWC Schaffhausen CEO Christoph Grainger-Herr visit the IWC booth during the Maison's launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 16, 2018 in Geneva, Switzerland. #IWC150 (Photo by Chris Jackson/Getty Images for IWC)
Photo 7 of 13 Adriana Lima visits the IWC booth during the Maison's launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 16, 2018 in Geneva, Switzerland. #IWC150 (Photo by Harold Cunningham/Getty Images for IWC)
Photo 8 of 13 Bradley Cooper (L) and Cate Blanchett attend the IWC Schaffhausen Gala celebrating the Maison's 150th anniversary and the launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 16, 2018 in Geneva, Switzerland. #IWC150 (Photo by David M. Benett/Dave Benett/Getty Images for IWC)
Photo 9 of 13 Johannes Huebl visits the IWC booth during the Maison's launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 16, 2018 in Geneva, Switzerland. #IWC150 (Photo by Chris Jackson/Getty Images for IWC)
Photo 10 of 13 James Marsden visits the IWC booth during the Maison's launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 16, 2018 in Geneva, Switzerland. #IWC150 (Photo by Chris Jackson/Getty Images for IWC)
Photo 11 of 13 Juan Mata, Evelina Kamph, Helen Svedin and Luis Figo visit the IWC booth during the Maison's launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 16, 2018 in Geneva, Switzerland. #IWC150 (Photo by Chris Jackson/Getty Images for IWC)
Photo 12 of 13 JANUARY 16: Christian Carabias at the IWC booth during the Maison's launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 16, 2018 in Geneva, Switzerland. #IWC150 (Photo by Harold Cunningham/Getty Images for IWC)
Photo 13 of 13 Aloe Blacc and Ronan Keating perform on stage at the IWC Schaffhausen Gala celebrating the Maison's 150th anniversary and the launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 16, 2018 in Geneva, Switzerland. #IWC150