What if Cinderella, Sleeping Beauty, and Rapunzel rewrite their stories so that they can live their dreams happily ever after without the help of a charming prince? HSBC Philippines launched a social media campaign where random kids were asked about their future. In line with International Women's Month, this campaign video segued into encouraging the public to read the "Fairer Tales" book story.

Filipinos are known for strongly valuing, prioritising, and cultivating relational bonds, particularly within the family, and most especially with their children. Filipino parents always want the best for their children and want to make sure they work with them hand-in-hand in helping them achieve their dreams and ambitions. This includes playing an important role in providing the right knowledge, education, and skills they need for a financially secure future.

HSBC has built roots in the Philippines for over 143 years and has invested in the Filipino people. "We care for the Filipinos and the future of every child in the Philippines," says HSBC President & CEO Graham Fitzgerald. "And this is why we are bringing to the Philippines, a global project commissioned in the UK where award-winning children's book author Emma Dodd, took the traditional gender roles found in popular fairy tale books a twist where they no longer rely on a prince to save them."

Read the Fairer Tales story here

Tatler Asia

HSBC Philippines launched a social media campaign where random kids were asked about their future, which was the spring board to the campaign. In line with International Women's Month, this video segued into encouraging the public to read the Fairer Tales book story. The book twists the traditional fairy tales of Cinderella, Sleeping Beauty, and Rapunzel so that the princesses no longer rely on Prince Charming to save them. Instead, it's the financial acumen that gets them through, setting a positive example for both young girls and boys about their potential to achieve their financial goals themselves.

Watch the video here

This video features real kids, capturing their candid and real answers and reactions. What makes it more engaging is it also involved their parents as they see from their child's eyes their kids' aspirations and ambitions. An eye opener for the parents and realization on how they can help make their children's future dreams a reality.

Tatler Asia

To complement the video campaign and reinforce the education on financial independence, HSBC Philippines hosted a Family Day for HSBC Staff with a children's party theme, as well as inviting Premier clients and their children for the said party at HSBC Bonifacio Global City and Alabang branches. 

Entitled "Live Happily Ever After", modern-day princesses Cinderella, Rapunzel, and Sleeping Beauty graced the events by singing and dancing along with the children. The kids feasted on kiddie snacks and delightfully listened to the Fairer Tales book read to them by their modern-day princesses. Games revolving around how to save and grow savings were also enjoyed by the kids who showed eagerness and enthusiasm in starting to build their own savings early. The children also were shown how easy it is to deposit their "saved cash" in HSBC machines, and in fact actually tried using these machines themselves.

Tatler Asia

"We believe it is through storytelling that we can set a positive example for our young children," says HSBC Head of Retail Banking and Wealth Management Peter Faulhaber. "During the event, we could see the kids interact with the princesses, asking them questions about money and finances. Discussing how to save with your children can pave the way for a more financially independent and confident future for our children and future generations."