More than nine months ago, Pharrell Williams launched a new single that didn’t hit the billboards nor was streamed on any radio station. Instead, it was exclusively heard by only a total of 100 people.
In partnership with the French luxury brand LOUIS XIII Cognac, the award-winning singer and hitmaker created the song “100 years” that will only be publicly released in 2117 — a hundred years after the said launch.
With the alarming increase of environmental concerns, both parties decided to make an exclusive track that was recorded onto a vinyl record made of clay from the Cognac region, which was then placed in the cellars of Louis XIII state-of-the-art safe specially designed by Fichet-Bauche.
The said record is safe from any earthly harm, except flooding. Due to climate change, there has been a sudden rise of temperature across the globe. With the polar caps melting in the Artic Sea and occurrence of heavy rains increasing, many scientists believe that a portion of the world’s land will be fully submerged in water a hundred years from now if we do not change our ways.
Hence, if the 100-year-old record dies, we have failed in saving the planet.
