Marketing Wiz Marion Branellec de Guzman Talks About The Beauty Of A Brand With Sustainability At Its Core
Before joining Jewelmer, Branellec de Guzman worked as a specialist account manager for Ogilvy in Australia. Apart from commercial projects, she was also able to work on socially-relevant ones during her time there, with campaigns focused on anti-violence against women and safe travelling practices. When she moved back to the Philippines and began working for the family business, the French-Filipina found that the shift was natural. For one, she was now working on the client’s side, and previously working for an agency trained her to be quick on her feet. Being in the jewellery industry also excited her for all its creative possibilities, as well as the opportunity to contribute to an environmental and social cause while at it.
Sustainability is what makes Jewelmer unique as a jewellery brand. The presence of their pearl farms increases marine biodiversity and density in the area and supports the communities that work behind it. It has also evolved over the past 40 years, and needed a stronger identity that could reflect all the values that it stands for. It was something that the company was already looking into long before Branellec de Guzman joined, and the process took the team almost two years to roll out. The luxury brand has more in the pipeline as far as its international presence is concerned.
These many plans keep this young marketing manager busy. In the last two years, she completed her Executive MBA and even planned her wedding along the way. While support from family and friends was definitely there, the discipline to manage so many tasks is a value that also translates from her training as a dancer. Through dance, she has learnt to constantly push boundaries and challenge herself, all while maintaining a sense of grace and poise. “Someone once told me before that if you’re standing still, you’re falling behind,” she shares. This piece of advice resonates with her the most, and is something that one can surely see in both her professional and creative pursuits.
Grab a copy of our July issue, featuring five of our 2019 Generation T Honourees: Paloma Urquijo, Nico Bolzico, Cat Arambulo-Antonio, Paco Caparas, Marion Branellec de Guzman!