For Store Specialist Inc.'s 30th anniversary, this retail giant decided to celebrate through philanthropy and by revealing some inspirational stories.
This November, Store Specialist’s Inc. (SSI) is celebrating three decades of success and style. SSI is a pioneer in the retail and fashion industry, having brought in notable international labels since 1990. Now with over 600 stores nationwide and over 100 global brands in its portfolio, SSI can proudly say that the past 30 years have been outstanding.
The Tantoco family has upheld a tradition of excellence in the country, and continues to push boundaries in fashion, retail, and business. Philippine Tatler offers our warm congratulations to Nedy Tantoco, CEO of The Rustan's Group and Anton Huang, SSI's President on this new bright chapter that is about to unfold.
Anton Huang, SSI’s President, during the recent anniversary celebrations, shared: “Not only do we give Filipinos a taste of all the best the world has to offer. We also show the world everything that is great about the Philippines. We continue to strive to great lengths in an effort to help people curate life. As we celebrate this milestone through the campaign “The Curated Life,” we further our quest to enhance lives all over this country, and beyond. We seek to inspire, enable, indulge, and rally our customers to live a life that, to them, is well-curated. The Curated Life isn’t just a state of mind; it’s a way of living. And the people who live The Curated Life are those who place their passions front and centre.”
As part of The Curated Life, the SSI Group chose to highlight 30 unique individuals through a special endeavor called #PassionForward.
Added, Huang, “This campaign brings together a diverse group of people who are catalysts of change, spurring inspiration and fostering passion in today’s generation. We pay tribute to over 30 personalities from various fields who share in our passion for fashion, health and wellness, beauty, home and entertaining, eating well, and more. These Filipinos have been chosen because of how they’ve curated their lives around their passions, and, thus, become role models: People who others emulate, and look up to. Ultimately, these are individuals who ignite passions beyond their own.”
These 30 people were photographed, filmed, and interviewed to share with audiences what their passions and lifestyles are about. Collectively, SSI has pledged to make a sizeable donation to the chosen charities of these 30 Passion Forward personalities.
Philippine Tatler speaks with 10 of the campaign’s faces about their passions and the beneficiaries close to their hearts. Read on to find out what they had to say: