Saving The Philippine Seas One Empty Bottle At A Time
In a campaign entitled "Made Better", Save Philippine Seas (SPS) joins forces with beauty brand Kiehl's to promote sustainability and environmental responsibility. Through this global effort, environmental issues are brought to the fore by highlighting responsibility in sourcing ingredients and subsequent manufacturing.
For the Philippine leg of this campaign, the eco-friendly beauty brand partnered with Save Philippine Seas, an organisation that champions proper care and preservation of the country's most valuable resource: biodiversity.
Of the organisation's agenda, Anna Oposa, "Chief Mermaid" for Save Philippine Seas and Generation T Honouree had this to say “[SPS] has three pillars: education, engagement, and empowerment. We want Filipinos to mobilise different initiatives for collective action and behavior change... I really believe that the way forward to take care of the Earth is by working with different companies —like Kiehl's.”
Another branch of the campaign features limited-edition items designed by TV personalities, Richard and Raymond Gutierrez. Proceeds from each bottle of Made Better products sold (either the Calendula Toner or Ultra Facial Oil-Free Gell Cream) will directly fund Save Philippines Seas’ and Kiehl’s Philippines partnership to preserve Anilao, Batangas.
Of the partnership, Oposa talked about how much she enjoys diving, a hobby she fondly shares with the Gutierrez brothers, "...we have a shared passion in making sure that in twenty to thirty years, we can still dive in al the beautiful sites in the Philippines.”
For those who already have Kiehl's bottles at home, three empties can be exchanged for a travel-sized sample of any product from the line. These bottles will be recycled into trash bins whice will be deployed to the province of Anilao.
For more information, visit Kiehl’s Philippines on Facebook or Instagram @kiehlsphilippines or kiehls.com.ph/made-better or visit Save PhilippinesSeas website, savephilippineseas.org.