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The Scene StyleFestPH 2019 Brings Together Fashion and Technology

StyleFestPH 2019 Brings Together Fashion and Technology

StyleFestPH 2019 Brings Together Fashion and Technology
(L-R) Paulo Campos - CEO and Co-founder of Zalora PH; Gottfried Bogensperger - General Manager of Grand Hyatt Manila; Robby Carmona - CEO and Events Director of SAGA Events; Ernest Cu - CEO of Globe Telecom; Leah De Guzman - Head of 0917 Lifestyle; and Joe Caliro - Globe Telecom Senior VP of Retail
By Syrah Vivien Inocencio
By Syrah Vivien Inocencio
October 30, 2019
Catch one of the biggest fashion events in the country this November!

Only on its second year, StyleFestPH has become one of the most awaited fashion events in the country! Mark your calendars for 0917 Lifestyle’s three-day event happening at the Grand Hyatt Manila, BGC on 4 to 6 November 2019.

0917 Lifestyle, the technology and fashion brand of Globe Telecom and SAGA Events, aims to celebrate and cultivate Filipino creativity and craftsmanship through StyleFestPH. It serves as a venue for young Filipino designers to express their creativity and reach a global stage.

Sneak peek of Bang Pineda x 0917 collection
Sneak peek of Bang Pineda x 0917 collection

Through this fusion of fashion and technology, the head of 0917 Lifestyle Leah De Guzman says that StyleFestPH 2019 will highlight “functional wear” featuring wearable devices incorporated in the collection.

“0917 Lifestyle will redefine the local fashion landscape with this Fashion x Tech design philosophy, which already started with our September Vanguard Collection, followed by the 0917 x Bang Pineda collaboration where devices such as power banks, earphones, and cables have become part of the clothing design,” Leah shares.

Leah De Guzman, Head of 0917 Lifestyle, introduces the Designer Mentorship Program
Leah De Guzman, Head of 0917 Lifestyle, introduces the Designer Mentorship Program

StyleFestPH's Designer Mentorship Program of helps aspiring designers hone their skills, build their brand, and market their fashion collection, setting this platform apart from other like events in the local fashion industry. The three-day programme also includes a fashion forum called “Trend Talks” and “Designers on Spotlight” where guests can get insights and inspiration from designers Paloma Zobel (Gen T), Chris Nick, and Mark Bumgarner (Gen T).

Boom Sason, on the other hand, will talk about promoting and championing body confidence through the way she designs her line on 5 November, while Bang Pineda takes the limelight on 6 November.

Aside from exciting runway shows, guests can also enjoy the “see now, buy now” experience at the shopping parties after each show!

This year's Designer Mentorship Program Finalists (L-R) Austeen Soriano, Bessie Besana, Ia
Coca, Bea Guerrero,Einar Nicdao, Justin Llanera, Neil Anthonie and Adrian Sagahun
This year's Designer Mentorship Program Finalists (L-R) Austeen Soriano, Bessie Besana, Ia Coca, Bea Guerrero,Einar Nicdao, Justin Llanera, Neil Anthonie and Adrian Sagahun

StyleFestPH 2019 will feature the works of eight finalists that underwent the two-month mentorship program under the wings of some of the leading names in the fashion industry. Mentors include fashion icon Inno Sotto, fashion stylist Sidney Yap, 0917 Lifestyle Head Leah de Guzman, and our Gen.T honourees — fashion designer Carl Jan Cruz, and Zalora CEO Paulo Campos! 

Fashion designer Carl Jan Cruz
Fashion designer Carl Jan Cruz
Zalora CEO Paulo Campos
Zalora CEO Paulo Campos

Internationally known fashion designer Carl Jan Cruz says that StyleFestPH’s mentorship program is about “being able to exchange and learn from each other’s stories and see how we all could work hand in hand with each other for the future of fashion here and everywhere.”

While Paulo Campos, the co-founder and CEO of fashion e-commerce company Zalora, aims to impart to the young designers the importance of brand positioning and understanding customers.

“Creating a brand that sells well and [is] relatable to the target audience is as just as important as the physical construction of the garment. We plan to promote the winning ZALORA designers heavily on our plat form the first big step in their careers,” expresses Paulo. Two winners will be chosen to collaborate with 0917 Lifestyle and Zalora.

Follow the latest updates on StyleFestPH 2019 through its official website stylefest.ph. Updates will also be posted at its social media handles such as Facebook: StyleFestPH; and Twitter: @stylefestph with the official hashtag #StyleFestPH.

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The Scene StyleFestPH 0917 Lifestyle

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