A Sixties photograph of the the Quad Theater in Makati City.
Cover A Sixties photograph of the the Quad Theater in Makati City.

In the Nineties, the Zobel de Ayalas decided to redevelop Makati Commercial Center. They opted to merge the structures and enclose the open areas to build a single shopping mall. They also changed the name to Ayala Center. Learn more about the iconic location here:

It is hard to imagine patches of green in the Ayala Center, but it was so 60 years ago. Today, apart from the church park in the Greenbelt area, the rest of this commercial complex is completely enclosed in concrete. Negotiating the area means hopping from building to building via comfortably covered walkways or through an efficient underpass system.

It was not too long ago, however, when one could walk on grass, be shaded by trees and enjoy the open air in this commercial zone.

The area, then called Makati Commercial Center, was developed in the 1960s by the Zobel de Ayalas with the establishment of Rizal Theater; by the Seventies, it had begun to fill up with commercial establishments from retail stores to restaurants. Some of the iconic structures in the area included the Quad Theater which was designed by the leading architect of his time, Carlos Arguelles. It held four cinemas, an amusement centre with arcade and video games and shops. The adjacent Glorietta was mainly an open park, beautifully landscaped by the late National Artist Ildefonso Santos who is credited for designing the entire complex around his pioneering concept of outdoor shopping. Glorietta also had a centre stage for concerts and other activities that were open to the public.

In the Nineties, the Zobel de Ayalas decided to redevelop Makati Commercial Center. They opted to merge the structures and enclose the open areas to build a single shopping mall. They also changed the name to Ayala Center.

The Quad was incorporated into this single site but divided into four sections. The first three—Quad 1, Quad 2, Quad 3—opened in 1992. Quad 4 opened six years later with the launch of the Oakwood Premier serviced apartments and hotel, which would later rebrand to Ascott Makati. Quad would retain its name until 1997, after which it adopted its present name, Glorietta.

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Today, Glorietta stands right where there used to be an open park in front of the Quad Theatre
Above Today, Glorietta stands right where there used to be an open park in front of the Quad Theatre

Remembering these architectural transformations can strain the mind; the complex looks so different now. There is the addition of the fully detached Glorietta 5. The Shangri-La Hotel had replaced Rizal Theater. The original buildings such as Shoemart have expanded and extended upward as well as sideward. Rustan’s redesigned and opted to lose its iconic blue triangle mosaic façade. Landmark restaurants such as Pancake House have gone inside the Gloriettas, but some such as Sulo and The Plaza have chosen to diversify or take their business elsewhere. Hotel InterContinental Manila, the first five-star hotel established in the City of Makati, has been razed to the ground to give way for a completely different development concept.

The charm of the past has long gone now to make way for progress and modernity. Ayala Center has blossomed into a lifestyle hub complete with retail establishments, state-of-theart cinema houses, a roster of restaurants offering practically all the cuisines in the world. More five- and six-star hotels have been built in the area as well. There is a world-class museum, galleries, a chapel with a park.

The place is not what it used to be. But thankfully though. The past can be missed and reminisced but should never be mired in.

This article was originally published in Tatler Philippines October 2020 issue. Download it on your device via Zinio, Magzter, or Pressreader.

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