The Big Bad Wolf Shows Its Love For Books This Valentine’s Day 2020 At The World Trade Centre
Reading has always been close to our hearts here at Philippine Tatler. As a publishing house, we deal with the same thing many books deal with: interesting stories, exciting events, and noteworthy people. This year, with the return of The Big Bad Wolf Book Sale, Philippine Tatler takes on an exciting event that comes with a noble advocacy.
What makes The Big Bad Wolf sale so successful isn’t just Manila’s voracious readers; there’s more to the equation than just books for bookworms. Rather, it’s the passion shared by everyone involved in Big Bad Wolf that truly makes the event memorable. Jacqueline Ng, one of the Malaysian co-founders of the event, said it best when she mentioned that not everyone grew up with the privilege of reading. With this, The Big Bad Wolf, in partnership with Gawad Kalinga, ABS-CBN, and the Intellectual Property Office of the Philippines, aims to bring the joy of reading to everyone.
For ten days, with its advent on Valentine’s, The Big Bad Wolf Book Sale takes over the World Trade Centre in Pasay. Its third year in Manila, the world’s biggest travelling book sale brings over 33,000 titles, 17,000 of which are completely new to the sale.
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Open 24 hours a day, The Big Bad Wolf offers books in genres ranging from romance to sci-fi to religion and music. A section for puzzles and games, arts and crafts, premium books, and even augmented reality books are available within the 1-hectare space of the World Trade Centre. With books selling at 50% to 90% off, readers can find novels priced as low as PHP60.
Much can be said about what reading can give to people: hope, courage, or a much-needed escape. In these such trying times, the organisers of Big Bad Wolf stand by their belief that they must continue to fight. With the ever-present worry of the novel coronavirus, personnel at Big Bad Wolf have taken extra precautions with temperature checks at the entrance and hand sanitisers at every corner. It is now more important than ever, they maintain, to bring people a little respite in the form of a few well-written pages.
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