In response to the outbreak of the novel coronavirus-19 (COVID-19), Coldplay frontman Chris Martin has launched #TogetherAtHome Instagram Live concert series, inviting other artists to post on their official social media accounts live streams of their mini concert sessions inside their homes.
Last Monday, Martin performed short acoustic renditions of some of his band's much loved songs such as A Sky Full of Stars, Viva La Vida, and Yellow, including David Bowie's hit Life on Mars. Spanning almost an hour, the virtual concert via Instagram included him talking about some background stories of the songs he played, and a call for everyone to stay at home and spend quality time together.
In his tweet Martin says, "I hope you and your family are safe and healthy. If anyone feels like chatting and listening to some music, I'm going to do a livestream on the Coldplay Instagram."
Almost 50,000 followers all over the world tuned in live and heard his announcement that John Legend would be participating in the campaign. A day later, the Grammy award-winning artist accepted the invitation saying, "We'll try to get through this together!"