Merz Aesthetics Continues More Than 100 Years Of Dedication To Beauty
In 1908, a young German pharmacist named Friedrich Merz laid down the foundations of a pharmaceutical company that been instrumental in the growth of the modern medical aesthetics industry. Today, Merz Aesthetics, the company that bears his name, has come a long way from its humble beginnings and is now considered a global leader in the field.
Christian Baatz, the founder’s great-grandson, was recently in the country and spoke of his great-grandfather’s legacy, “The company has changed so much over time,” he says. “When [my great-grandfather] started as a pharmacist, he probably had no idea that we would end up in the business of aesthetic medicine. In the beginning, he was preparing formulas and creams in his kitchen at home. There, he would experiment and make custom preparations for friends, family, and customers at his pharmacy.” Baatz adds that his great-grandfather listened to his customers, attuning himself to their specific requirements. “He was always asking ‘What do patients need?’ He kept himself busy making things that were needed. He was always interested in innovation.” The same could also be said of Baatz, who holds a master’s degree in business administration, and other members of the Merz family. Even today, they are committed to learning about the needs of their target market and how they can improve on these.
This drive to meet the needs of patients led to the development of a number of unique products, including Ultherapy®, a US FDA cleared non-invasive procedure that uses micro-focused ultrasound with visualisation (MFU-V) which revolutionised the field of aesthetic medicine and made it more appealing to the public.
Baatz personally has a holistic view regarding self-care. He works out regularly, tries to eat as healthily as he can, and also takes time out from the stresses of the workplace. An avid traveller himself, his recent (and first) trip to the Philippines included some time out in idyllic Boracay. He has tried Merz Aethetics treatments for himself and thinks that these are a great way of caring for himself. “Our treatments are getting better every year,” he notes with pride. “We provide training to our customers, the doctors, so that they can help their patients with regard to medication and the different protocols which affect or enhance the treatment experience.”
Indeed, Merz Aesthetics continues to develop medical solutions that are safer, more effective, and more convenient for patients across the globe. Extensive laboratory research and education for doctors has led to improvements in both its products and procedures. In doing so, Merz Aesthetics has certainly changed the industry – and will continue to play a role in its evolution in years to come.