A New Space for Beauty: freyja Opens its Doors
At a time when more and more brands are emerging and new products continue to roll out by the dozen, a sense of community has become integral to the evolution of the beauty industry. We happily turn to our fellow enthusiasts and industry authorities when in need of a second opinion on the latest launches because honest recommendations help us invest in what is worthwhile. freyja, which has just opened its doors, aims to be the avenue for this big beauty conversation—and we in Manila are privileged to be the first to experience this.
Shares LUXASIA Managing Director Alwyn Chong, “freyja is a concept that is developed with the community where they take the front seat and we listen. The community determines what brands they want, how they want to experience it; and together, we will continue to grow and evolve this concept.”
Beauty enthusiasts in the Philippines now have access to cult favourite make-up and skincare brands such as Jeffree Star Cosmetics, Miranda Kerr’s Kora Organics, Gerard Cosmetics, Peter Thomas Roth, and Aveda. Alongside them are K-Beauty brands like Moonshot, Moonshot Cosmetics, and Huxley. Spritz on your favourite fragrances by Carolina Herrera, Bulgari, and Lanvin. Candles by Damselfly, jewellery by Wanderlust + Co, and beauty lights by GLAMCOR are also available in store.
For convenience, items can be ordered online via freyja’s web shop. The beauty community can also come together on the website to share reviews, swatch and wear tests, and helpful tips and tricks. Special events such as workshops and talks by some of the leading names in the beauty industry are set to take place on occasion, so keep your eyes peeled for news.
Drop by freyja on the ground floor of Glorietta 2 or check them out online at freyja.com.