Selena Gomez’s Rare Beauty is a cosmetics brand that does not condone unrealistic beauty standards. Amidst various beauty brands promising complete extra coverage of blemishes, Rare Beauty does otherwise. This means their make-up helps highlight the features you love including lipstick, foundation and concealer among many others. Most of their products are buildable which gives you more freedom to add as much or as little as you want.

See also: Selena Gomez: 5 Interesting Facts About The Singer—Former Band, Celebrity BFFs

Years after Kylie Jenner broke the internet after the debut of Kylie Cosmetics, the brand finds itself still doing very well. Only this time, the make-up is cleaner—vegan, too— and released in better packaging. Plus, the brand has many vibrant shades to play with which is always fun to do.

If you love natural make-up and tend to stay away from bright shades, then you’ll love Jessica Alba’s Honest Beauty. Although the brand’s expanded towards baby products, their makeup still reigns as people’s favourite. It’s all because of their clean and sustainable products that just feels amazing to wear on the skin daily because the brand also takes insight from experts.

See also: The Honest Company's Jessica Alba Talks Health, Leadership and Responsibility

Goop’s beauty line offers various clean products from makeup to fragrance. Gwyneth Paltrow's luxury brand is still coveted after many years because its products are for long-term use as well. For their makeup line, the brand has even consulted with doctors and other experts to make sure they offer only the best.

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