Patrick Ta, who’s done make-up for Gigi Hadid, Adriana Lima and Megan Fox, puts an emphasis on skin to create a beautiful glowing complexion. He loves the “supermodel look” of the ’90s.

Ta mixes face oil into foundation so it blends smoothly and creates a base for fresh-looking skin. The extra moisture helps retain that glossy look but to combat any excess oil, he only applies powder to areas that look better matte, such as the forehead, nose and under the eyes.

Ta often uses similar tones throughout the face—by choosing shades of eyeshadow, blush and lip products that match, you create a more seamless look.

This English make-up artist is always on Instagram experimenting with playful looks, from shimmering halo eyes to colourful graphic eyeliner. She shares her favourite tips for expert application and explains how to adapt her techniques for different faces and features.

Hughes’ most requested tip is about how she does her eyebrows, as hers often look natural despite having sparse brows from overplucking them. The key is that she avoids putting any product on her brows such as creams as they will interfere with brow products and their lasting power.

Hughes uses a brow pen and draws short and thin strokes to create the illusion of hairs on the tail end of her brow. She repeats the process with front hairs but alternates between upward and downward strokes to mimic natural hair growth and finishes with a brow gel.

The French make-up artist, who goes by Violette, creates timeless looks that highlight natural beauty, but in this video she shares tips on how to use a colour you might be afraid of.

She doesn’t often turn to green, but she offers advice about how to balance the look, which includes a liberal amount of pink blush to compensate for the olive undertones in her skin.

Although Serratt only selects one tone of eyeshadow, she uses it in two formulas: applying a metallic shadow on her eyelid, she then blends a matte formula underneath the eye to mix textures and depth. Keeping the rest of the look muted allows the focus to remain on the eyes and prevent the make-up from looking “clown-y”.

Make-up artist to the stars Charlotte Tilbury admits she would “never been seen dead without her make-up”. She’s even said that she sleeps with her eye make-up on, and that makes sense because her signature look is a smoky eye á la Bridgette Bardot which honestly looks better worn in and layered.

This video demonstrates all the different levels she does a smoky eye, from work appropriate to disco glam, and makes the process easy. She starts, having already lined her eyes with a brown eyeliner pencil, by blending out brown eyeshadows on her eyelid with “windscreen wiper” motions, and goes over the liner with more if it’s too diffused.

For an intense smoky eye, Tilbury layers on darker brown eyeshadow, then applies black liquid eyeliner to define her eyes further. For a sparkly finish, she tops the lids with a shimmery bronze shade.

Kevyn Aucoin revolutionised make-up for women, and was recognised for his talents in 1986 when he worked with legendary photographer Steven Meisel to do model Cindy Crawford’s makeup for a Vogue cover. In his 1996 book The Art of Makeup, Aucoin shares ten most common beauty mistakes, and this point in particular stands out:

“Not adapting makeup to one’s age and style. The same make-up cannot be worn at 60 as at 16. I’m not just talking about the aging process here, because one can look great at any age. But many things can change over time—choice of colours, haircut—and the choice of make-up should change, too. The same clothes aren’t often worn 20 years later, and the same should be true of make-up.”

So it’s a good idea to mix up products, colours and techniques to adapt your look to your changing appearance.

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