Shot in Brooklyn on an authentic subway train with views of Manhattan, the campaign is an ode to New York, the city Coach has always called home
The images embody a lightness of spirit and the limitless possibility of the city—with a nostalgic nod to the 1970s. Honey-coloured light streams in through the windows of the train car, mirroring the signature “Coach” colors—creams, caramels and natural tans—of the collection.
Fall 2017 juxtaposes the romance of the great American outdoors with early New York hip-hop. It’s the idea of the prairie and the city, and riffing on Coach icons—bombers, varsity jackets, and motos—with customized details, adding an unexpected playfulness. The collection also reimagines the rich luxury of shearling, a celebration of imperfection in its most authentic state.
Joining the ‘Rogue’ and the ‘Dinky’ as a key women’s bags is the Bandit, a sculptural style in a simple, two-piece construction designed to showcase the quality of the leather. And for men: the Rogue Brief in glovetanned pebble leather is a new urban staple inspired by designs from the Coach archive.
Coach Creative Director Stuart Vevers says: “We’ve shot our campaigns in a scrap yard, on a suburban street and now in a subway train. I want the setting to be down-to-earth. The Coach guy and the Coach girl are dreamers, but they live a life we recognize. One of the things I love about Coach is that we are different from the traditional luxury world. We’re not presenting some fantasy lifestyle—it’s grounded in something real and completely of today.”
Photographed by Steven Meisel | Styling by Karl Templer | Art direction by Baron & Baron
In the Philippines, COACH is exclusively distributed by Stores Specialists, Inc., and is located at Rustan’s Shangri-La. Follow @ssilifeph on Instagram for more information.