Creative Watchmaking For An Important Cause
August 1, 2017 | BY Philippine Tatler
Piaget lends its support to 'Only Watch'
As the premier international watchmaking charity event, Only Watch brings together the creative and technical talent of international watchmakers to help raise funds for scientific and medical research into Duchenne muscular dystrophy.
Held every two years under the Patronage of HRH Prince Albert II of Monaco, the Only Watch event exhibits unique watch models especially designed for the occasion by the watchmakers taking part. Piaget is reiterating its support for the initiative by offering a specially created timepiece that will be featured in the charity auction on 11th November 2017 in Geneva.
Prior to the auction, the watch will be part of a travelling exhibition. It will start at the Monaco Yacht Show from the 27th to the 30th September 2017 before making stops throughout Asia, the Gulf, the United States and Europe.
“By donating this unique piece to the Monaco Association, Piaget is delighted to be able to contribute to the much-needed research into Duchenne muscular dystrophy and to help raise awareness for this degenerative neuromuscular disease,” explains Chabi Nouri, Piaget CEO.
“Taking part in Only Watch is an invitation to bring forward the unbridled creativity and design for an important cause; and this year the Maison has taken inspiration from an iconic era that powerfully expresses the Piaget look, a style that continues to exercise an inimitably bold appeal through the beauty of its shapes and colours.”
For the 7th edition of Only Watch, Piaget has revisited its heritage as the Maison that defied conventions in the 1950s with an out of the ordinary cushion-shaped watchcase. Neither round, square nor rectangular, but all three at once, this unconventional watch displays the finest Piaget goldsmithing with superimposed matt and shiny surfaces to create the depth effect on the case.
As presented in the Only Watch sales catalogue, this atypical piece was one of a number of Piaget watches once owned by cultural icon Andy Warhol, and now part of the Maison’s patrimony.
For Only Watch 2017, Piaget introduces a Black Tie Vintage Inspiration piece in yellow gold recalling the colour theme of this year’s edition of Only Watch, featuring a hard stone dial in brown pietersite. Known as the Tempest Stone with its highly charged energy, pietersite is a powerful protection stone, especially against the elements.
The Piaget Black Tie Vintage inspiration watch takes an important piece of cultural heritage and revisits it in present-day mode echoing the audacious style that captured imaginations in the 1950s and 1960s. To underscore the unique nature of this creation, the case-back is engraved with the inscription “Only Watch 2017 – Unique Piece”.
Piaget is exclusively available at The Silver Vault, Rustan’s Makati and City of Dreams Manila.
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