Following the announcement of the new three-year style partnership between Diesel and AC Milan, the lifestyle brand has revealed the off-field kit for the “Rosso” Neri (red and black) team.
Cool, high-performance and with an irresistible urban touch, the kit embodies a style revolution in the world of global football.
"I am excited about the Diesel and AC Milan partnership," reveals Andrea Rosso, Creative Director for Diesel’s licenses, in charge of the creative for this partnership.
"My family and I have always supported Milan and this collaboration is a real challenge for us. We wanted to express our love and passion for fashion and creativity in this project, while bearing in mind that football fans and fashion fans do not always overlap. During the design phase, my team and I explored how we could unite these two groups and focus on the comfort factor, which is very important in sport. We blended classic tailoring with the world of streetwear and added Diesel's three signature styles: rock, denim and military. The result? A 'young-formal' look with a touch of dynamic tailoring."
The Diesel x AC Milan style partnership includes two types of custom-made uniforms, both strictly Made in Italy. They will be worn for the first time on the occasion of the Italian Super Cup in Doha on December 23rd 2016. The first is the formal kit for players and staff.
It consists of a hooded blazer (a real innovation for football uniforms) with stretch fleece sleeves and zips at the wrists to be worn with either a polo shirt or T-shirt (the first uniform without a shirt); a cashmere jumper with zip for very cold temperatures; a pair of iconic Diesel Jogg-Jeans with refined black treatment and a puffy parka with removable lining. The kit is complete with leather lace-up shoes featuring an all-around metal zip.
This is the first step that shows how Diesel intends to disrupt the world of traditional sport uniforms making them “unformal”. The players are beautiful, they have millions of followers in the social networks’ world: they are real celebrities and that’s also how they need to be dressed.
Diesel has always been brave and also this time will innovate with braveness a consolidated category.
In the Philippines, Diesel is located at Bonifacio High Street Central, Greenbelt 3 and Power Plant Mall. Visit www.ssilife.com.ph for more information.