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Fashion Louis Vuitton, Tod's, Balenciaga, And More: Fashion Houses Create The Paw-fect Holiday Campaign With Dogs

Louis Vuitton, Tod's, Balenciaga, And More: Fashion Houses Create The Paw-fect Holiday Campaign With Dogs

Louis Vuitton, Tod's, Balenciaga, And More: Fashion Houses Create The Paw-fect Holiday Campaign With Dogs
From Louis Vuitton to Prada, dogs proved to steal the limelight in this season's biggest holiday campaigns. (Photo: Tod's)
By Annie Simpson
By Annie Simpson
December 09, 2020
When the worlds of fashion and furry friends collide, we sit up and take notice. Here we list the best fashion campaigns of the season that made dogs the star of the show

Love dogs and fashion? Well, you're in luck, as this season, some of the biggest fashion houses have put our four-legged friends in the spotlight for their holiday campaigns.

From Prada, to Louis Vuitton, Balenciaga and more, dogs small and large stole the limelight, adorning some of the most luxurious fashion campaigns out there.

See also: Hound Haven, PAWS, Hope For Strays, And More: Where To Adopt Your Next Furry Friend

Louis Vuitton Journey Home for the Holidays

As if we needed more of an incentive to browse Louis Vuitton's Christmas collection, the luxury brand featured a host of cute terriers in their Journey Home for the Holidays campaign.

Intended to invoke feelings of homecoming during the festive period, the campaign captures the spirit of the holidays through its depiction of cosy and homely scenes––with the addition of dogs almost distracting our attention away from the selection of products––from time-tested classics to fashion-forward pieces and seasonal designs that are perfect for gifting.

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Tod’s A Pawfect Holiday

Rivalling even the cuteness displayed in Louis Vuitton's holiday collection, Tod’s A Pawfect Holiday is just that, with dogs taking centre stage as the main characters in this holiday campaign.

Intending to symbolise the great bonds of true friendship this gift giving season, the campaign features dogs all shapes and sizes––from French Bulldogs to Golden Retrievers, Great Danes, Dachshunds and more––surrounded by a plethora of presents, from down jackets, to loafers and bags.

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Balenciaga I Love Pets Capsule Collection

Balenciaga I Love Pets Capsule Collection (Photo: Balenciaga)
Balenciaga I Love Pets Capsule Collection (Photo: Balenciaga)

Not strictly a holiday campaign, but a fashion campaign that puts pets in the spotlight––all for a very worthy cause––is Balenciaga's I Love Pets Capsule Collection, created in support of animal rescue services.

The capsule collection is made up of  t-shirts, hoodies, bags, and jewellery, with 10 per cent of the proceeds donated to La SPA, France’s most prominent animal protection charity. Going beyond the donations, the collection not only features rescued pets owned by Balenciaga employees, but also includes a phone number that takes callers to a hotline Balenciaga has set up to offer advice about adopting pets from shelters. A web address, also printed on most capsule items, leads to a retro-style homepage designed to raise awareness of the plight of abandoned animals, including options for hopeful pet owners. 

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See also: 5 Pet-Friendly Hotels In Asia That Will Treat Your Dog Like Royalty

Moncler Poldo Dog Couture

Not only a campaign featuring dogs, but made for dogs, Moncler's Poldo Dog Couture collection is a range of high performance outerwear and accessories for your four-legged friends.

Shot on the snowy slopes, the collection features the classic duvet dog vest in an array of colours, along with miniature versions of the Bady and Badymore jackets restructured for dogs to create the Mondog Vest––ideal for twinning with your dog. Offered in a range of sizes to suit many breeds, Moncler have also designed special rainproof capes, collars, leashes and more. 

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Dunhill 2020 Festive Campaign

Through a series of portraits, Dunhill introduces the 2020 Festive Campaign, which celebrates the special relationship between dogs and their owners.

Speaking of the campaign, Creative Director Mark Weston, stated “Spending more time at home recently and as a dog owner myself, I wanted our Festive Campaign to portray that bond. It’s authentic and brings positivity to the everyday.”

The campaign brings together three dogs, Sal, Ark and Theo––a Great Dane, Afghan Hound and Toy Poodle––with three models to reflect the spirit of connection, while highlighting leather goods, footwear, accessories and key looks from the Dunhill AW20 collection.

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Prada Holiday 2020

Although not revolving entirely around dogs, Prada's Holiday 2020 campaign featured one standout star: an adorable miniature dachshund, who was photographed sporting a mini Prada backpack, naturally. 

The full holiday campaign video, titled A Stranger Calls––based on an original story by the best-selling author Candice Carty-Williams––portrays five faces cast from the universe of Prada arriving in an isolated villa in Italy, highlighting an array of Prada’s accessories, jewellery and leather goods.

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Fashion luxury fashion Louis Vuitton Tod's Balenciaga Moncler Dunhill Prada


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