The Omega Museum in Biel / Bienne became the proud new owner of this historic timepiece for a staggering price
After a lengthy and competitive round of bidding at the Geneva Watch Auction: Seven by Phillips, the OMEGA Museum in Biel/Bienne became the proud new owner of Elvis Presley’s 18K white gold wristwatch. Settled at CHF 1,500,000, the auction also sets a new world record for any Omega watch ever purchased.
Dubbed as the “most historically significant Elvis Presley-owned watch to ever appear on the market,” the wristwatch was presented to Elvis by RCA Records in February 1961, at a charity luncheon and concert to celebrate his 75 million records sold worldwide. The 33 mm timepiece houses a manually-wound OMEGA calibre 510, and features 44 brilliant cut diamonds surrounding the bezel, as well as an elegant silvered ivory dial with a small-seconds subdial. On the caseback, the engravings include the words: “To Elvis, 75 Million Records, RCA Victor, 12-25-60.”
