Marissa Florete Gorriceta, Marjorie Florete, Coleen Garcia, and Susan Caperonce Florete

F&C Jewelry aims to make gifts of luxury accessible to the younger generation as it enlists actress Coleen Garcia to be the new face of the brand. With the help of Garcia, the jewellery brand curates collections that capture the passion and inspirations of empowered and driven millennial women.

Marissa Florete Gorriceta, F&C’s head of marketing and merchandising, credits the brand’s willingness to adapt to the times for the fruition of the latest campaign. “F&C is a proudly dynamic brand. Though we are 43 years old, we have always prided ourselves in having a youthful perspective and in offering new and fresh designs that resonate with every new generation,” she said.

In its newest collections, F&C makes use of playful combinations of designs to convey the innovative spirit of millenials. Luxury comes in the form of sapphires, diamonds, emeralds, and rubies—all brilliantly cut to reflect effortless sophistication. The brand also added more variety in its selection of charms and pendants, which are set on yellow, rose, or white gold. For pearls, F&C offers a youthful interpretation to the South Sea pearls as they are paired with diamonds and other colourful stones that fit perfectly with bold fashion statements.