The 773 Collective opens this weekend - happy shopping!
During a random dinner with friends, Harvey Alumisin pondered the idea of promoting the local fashion scene. He asked himself how he could bring more intention to retail and promote consumer confidence while thriving in the pandemic. The 773 collective was born, named fondly after the pop-up’s location: 773 Dr. Jose P. Rizal Avenue, Makati City.
A core pillar was to develop a space with a sense of community and togetherness centred on creativity and a love for beauty. “We are working toward creating a community that can connect like-minded consumers. Providing local brands a space to thrive especially during the pandemic,” Harvey says.
Interestingly Harvey mainly works in human resources. “I think this is the reason why I branch out to other things I am equally passionate about. I really am a creative at heart, and I’d like to think that I have an eye for design. And because I can’t do creative work in my nine-five desk job, I try to squeeze them in other aspects of my life.”
Read on to learn all about his latest passion project:
“773 Collective is a lot of work – getting nine creatives together was not easy. But with my training in HR, I was able to utilise our time efficiently,” Harvey shares. With a strong sense of passion for anything-work related, Harvey was extra thrilled to focus on something as fulfilling and fun as this pop-up. “For the pioneer project, our core mission is to make local brands shine, along with their stories and the people behind them. Our motto for 773 Collective is just like how it started, to make it happen, despite any challenges that come along the way,” he tells us.
Read more: Vestido Is Your One Stop Shop For Sustainable Fashion
