Fashion Unites: Carine Roitfeld Brings Together Some Of The Industry's Biggest Names For A Virtual Event on 1 May 2020
Fashion has taken a backseat as the world recovers from the coronavirus outbreak and daily essentials take priority. But in unison with the rest of the world's battle with the pandemic, we witness many fashion brands refusing to rest on their laurels, coming up with infinite ways to do their part in the fight against COVID-19. From hand sanitizers to PPEs, the forces behind some of these fashion houses did not come up short— this is an industry built on creativity, after all. It's only a matter of time when fashion can once again provide a momentary escape and relief from the unpleasant realities and struggles we face today.
Harper's Bazaar Global Fashion Director, Carine Roitfeld, jumpstarts this notion by finding a safe medium to fulfil an alternative for those of us who will be sorely missing the spectacle of fashion shows that have been canceled. Together with director Fabien Constant and TV host/personality Derek Blasberg, the second instalment of CR Runway (a celebrity catwalk concept launched by Roitfeld last year in Florence) will be performed online. The former editor-in-chief of Vogue Paris takes the catwalk to YouTube, in a first ever self-filmed fashion show via live stream titled Fashion Unites.
The show seeks to uplift and entertain everyone who are doing their part to flatten the curve by staying safe inside their homes. It will feature different fashion looks the celebrities and models will pull straight out of their closets. A video consultation with Roitfeld will be shown, as well as messages of gratitude for COVID-19’s front liners. Similar to the first CR Runway show, the 30-minute virtual edition will bring together fashion and entertainment heavyweights such as Kim Kardashian West, Hailey Bieber, Carolyn Murphy, Natasha Poly, Eva Herzigova, Ashley Graham, Anok Yai, Winnie Harlow, Stella Maxwell, and Halima Aden.
Roitfeld is one of fashion industry’s most recognisable figures; one who puts her influence to good use. She teams up with amfAR (American Foundation for AIDS Research) once again for Fashion Unites. Through her annual Cannes amfAR galas, Roitfeld has previously helped raise millions of dollars for AIDS research. Everyone taking part in the event has contributed their time pro-bono, and Carine Roitfeld and several senior team members have made personal donations to the cause.
Fashion Unites will be streamed worldwide this Friday 1 May at 9pm GMT via YouTube.