Cover Both men and women can benefit from these tips to wear hats better (Photo: Getty Images)

The Man in The Hat founder shares with Tatler the best way to style a hat and and protect it from Hong Kong’s heat

While the average person may believe that hats aren’t for everyone, Richard Avery disagrees.

“Some people put on a hat and they think it makes them look stupid,” he said when Tatler spoke to him in his shop, The Man in The Hat, in Sai Ying Pun. “If that’s the case, they’ve obviously got the wrong one.”

He believes anyone can rock a hat—as long as they consider size, shape and colour. He shares with us some tips on how to style and take care of hats that he himself abides by as a vintage hat collector and wearer.

Read more: Was Oppenheimer’s hat in Christopher Nolan’s latest masterpiece accurate? Hong Kong hatter Richard Avery breaks down Cillian Murphy’s fedora

What are the top three things one should consider when choosing a hat?
The first thing is: does it fit? If you put on a hat and give your head a shake, it should stay in place without falling off.  It should also not feel too tight.

The second thing is: does it improve your appearance? I always say yes, because I’m a hat believer.

The third thing is: does it make you happy? I’ve seen it many times when someone puts on a hat and it instantly makes them feel happier, so they don’t want to take it off.

What advice would you give to a first-time hat wearer to get them more comfortable about adding hats to their personal style?
There’s been a lot of discussion over the years about the proper time, place and occasion to wear a certain kind of hat. For example, during the early 20th century in England, primarily men who worked at banks [or other such businesses] would wear bowler hats. But I believe that today, you can wear any hat with any outfit.

The suggestion I often give is to match the hat’s colour with the outfit, which I also do myself. For example, if I'm wearing a grey hat, I’ll include grey elements in my outfit.

Tatler Asia
Above Both Frank Sinatra and John Wayne knew how to rock cowboy hats (Photo: Getty Images)

Who in your opinion incorporates hats into their style really well?
My first hat idol was Clayton Moore in The Lone Ranger [an American TV series in the 1950s], then I fell in love with the bowler hat worn by Patrick MacNee as John Steed in The Avengers [a British TV series from 1960s]. Later I really liked the ’30s-style fedora worn by Harrison Ford as Indiana Jones [protagonist of the media franchise by the same name].

In terms of real people, Johnny Depp is famously a hat lover who has some beautiful fedoras and wears them extremely well.

What are your tips for taking care of hats in Hong Kong?
It all depends on the type of hat. If it’s felt, they don’t like to be baked so don’t leave them in a car if the sun is shining through the window. Also air-conditioning can dry them out so don’t hang them near an air-con unit.

The humidity is actually beneficial for felt hats as they enjoy being steamed, but don’t leave them in a dark and damp place as they can get mouldy. Similarly with straw hats—they can get colonised with little bugs when left in those conditions. The biggest threat is moths, as they can lay eggs on the hat’s belt.

Whatever else you do, you must have a hat brush to keep your hats clean. It’s good to have two—one with dark bristles for darker fabrics and one with white or nearly white bristles for lighter fabrics.

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