Cover Marina Raphael

Marina Raphael talks to Tatler about creating modern heirlooms for strong women and adding Swarovski’s signature sparkle to her bags

As a sixth-generation member of the family behind the Austrian jewellery and crystal giant Swarovski, Marina Raphael’s love for style and accessorising runs deep. 

Despite graduating in Business Management from King’s College London, the part-Greek, part-Swiss-Austrian heiress decided to pursue handbag design and started her eponymous label when she was 20. In under five years, her label has burgeoned into a million-dollar business and her handbags are carried by the likes of Jennifer Lopez and Priyanka Chopra Jonas—all of which have landed Raphael on the Forbes 30 under 30 and Fortune 40 under 40 lists.

Ahead of Mother’s Day, we catch up with Raphael as she shares stories from the women in her family who’ve inspired her designs.

Read more: Mother’s Day gift guide: From coffee lovers to beauty mavens, here’s what to get for different types of mums

Tatler Asia
Above Marina Raphael with her grandmother Marina Giori Lhota (Swarovski's board member) and mother Anouchka Rafail (Managing Director of the family holding and a trustee in the Swarovski Foundation)(Photo: courtesy of Marina Raphael)

What are some of the lessons you’ve learnt from your mother and grandmother?
My mother and grandmother are my role models and style icons. Their confidence, elegance and drive have always inspired me to design for the independent, modern woman. From them, I have learned that being stylish means staying true to yourself and always feeling comfortable in your own skin and clothes. That is why I encourage everyone to wear their Marina Raphael bag in a way that reflects their individuality and makes them feel truly empowered. 

The best piece of advice I have received from my mother was to stay focused, passionate, persistent and true to my vision because that is what will build a business that lasts beyond trends. Also, if you’re hardworking and have integrity, people will want to work with you. 

Having Marina Giori Lhota, a fashion icon and Swarovski's board member, as your grandmother must have been special. Tell us some of your memories with her.
When I was a little girl, I remember sitting on the floor of my grandmother’s dressing room and watching her put together her outfits for the coming week. Whether it was casual workwear, an evening look or a travel outfit, I was always impressed by the way she would so effortlessly combine vintage pieces with upcoming and established brands. I admired that she was always unafraid to experiment while being able to own every look and make it flawless. 

What struck me as most amazing was how she always remembered from where she had bought a specific piece, which designer and which season it was from, and for which occasion she had worn it. My grandmother was the person who really introduced me to the fashion world and educated me on the intricate craftsmanship behind some of the best designed pieces. 

Tatler Asia
Above Marina Raphael Riviera bag
Tatler Asia
Above Marina Raphael handbag collection

Apart from the women in your family, did anything else inspire the Riviera bag?
Architecture, travel and nature have been a huge source of inspiration in my designs. They provide a sanctuary for me to observe and appreciate the raw beauty around me. I was always drawn to visual culture, from fine art to design, because it has helped me see and interpret the world through my own eyes. I particularly appreciate modernist buildings and their adherence to clean lines, and it’s built into every Marina Raphael design, including the signature Riviera bag.  

How does travel influence your designs?
I just returned from an incredible trip to Indonesia, where I was fascinated by the picturesque landscapes, the culture and the traditional artisanal techniques. I was thrilled to learn about ikat weaving, a dyeing technique that originated in Indonesia in which unique patterns are created by tightly wrapping bundles of yarn together. In order to embed all this new knowledge into my collections, I gather the photos I have taken during my travel, and try to find a common thread of inspiration. From that moment, I can see clear themes, colour palettes emerging, and exciting new storylines for the new season.

Tatler Asia
Above Marina Raphael handbag collection
Tatler Asia
Above Marina Raphael handbag collection

How has being a part of the Swarovski family informed your style and business senses?
Growing up in such an entrepreneurial family has undoubtedly shaped my approach to work. I witnessed the company’s constant strive for innovation and attention to detail. I wanted to create Marina Raphael bags with the same precision as Swarovski’s perfectly cut crystals. I am always proud to include an element of Swarovski in each design. Whether it is in a captivating, starry pattern or a discreet yet distinctive crystal detail, my vision is to add a dose of sparkle to offer great confidence to any person wearing it. 

I believe that the key reason I am always inspired by Swarovski is because the company’s original vision remains true today. Daniel Swarovski wanted to create “a diamond for everyone” and it is this inclusive and innovative attitude, as well as the crystals, that I carry through the Marina Raphael brand.  

Did you want to incorporate Swarovski crystals from the very beginning?
I always knew that I wanted to include a part of my heritage in my creations, whether it is a touch of sparkle on the zipper puller or a fully embellished statement bag. I am always very excited when it comes to crystal applications during the sampling phase, as I love to experiment with adhering it to different materials and textures and seeing how Swarovski crystals refracts the light.  

Sustainability is a huge part of your ethos. Can you share what steps you take to ensure your practices are sustainable?
Sustainability is integral to our brand’s philosophy, as we make sure each handbag is made with unwavering dedication and impeccable craftsmanship by all our manufacturers. By responsibly tanning small quantities of leather and avoiding the use of harsh chemicals, we steer away from mass production rules and pave the way towards sustainable fashion.

Through selecting top-quality materials such as napa, suede and eco-wool, we introduce biodegradable properties to the bags. We’re conscious of our environmental impact and are working towards a near-zero-waste policy by implementing new ways of upcycling all our remaining materials.

You’ve talked about wanting your pieces to be “modern heirlooms.” What constitutes a modern heirloom and which vintage styles were you inspired by? 
My goal is to design products that can stand the test of time and become investment pieces. I like to create bags that are considered collector’s items, both because of their limited production runs and because of their craftsmanship and quality. To be a modern heirloom, a bag must balance uniqueness and functionality, and should not be defined by current trends and fashion rules. An example of this is the iconic Birkin bag by Hermès because of its ability to stay relevant and desired even after so many years.

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