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Watches Jewellery Golden Treasures: Dawn Zulueta-Lagdameo On Her Love For Jewelmer Pearls

Golden Treasures: Dawn Zulueta-Lagdameo On Her Love For Jewelmer Pearls

Golden Treasures: Dawn Zulueta-Lagdameo On Her Love For Jewelmer Pearls
Photography by Sara Black
By Jeanna Lanting
November 08, 2019
With a collection of jewels assembled over time, Dawn Zulueta-Lagdameo shares why golden South Sea pearls hold a special place in her heart

Dawn began her career in show business about 30 years ago, and her fresh face continues to appear in numerous television commercials and award-winning films to this day. But long before she was exposed to the limelight, Dawn already had an appreciation for the finer things in life and grew up admiring the jewellery the women in her family wore. As a teenager, she would save up her earnings and invest in delicate pieces of jewellery to start a collection of her own. “It was when I reached my early twenties that I began to have a better appreciation of pearls,” reminisces Dawn. “And even then, Jewelmer was already synonymous with fine, high-quality pearls.”

Pearls appealed to Dawn because of the beauty in their simplicity. Even wearing one piece has the ability to make a statement. She still recalls the first sets she acquired at the age of 23—three white South Sea pearls and a pair of black ones. Those memorable pearls have since then been fashioned into a pair of earrings and a cocktail ring, nostalgic pieces she continues to don today.

Over time, Dawn has accumulated a number of Jewelmer sets in her ever-growing collection. “My current favourite is my set of three-strand golden South Sea pearl necklaces that I enjoy wearing together,” she shares. “They can also be worn as a long opera length necklace, depending on my outfit.”

Her inimitable ability to put together ensembles for any occasion has made her a recurring name on many Best Dressed lists, and she believes this is in part her choice in accessories. “Jewelmer pearls can conform to any kind of affair. They’re easy to combine to suit your desire.” A pair of pearl earrings are enough to add sophistication to a simple t-shirt and jeans combo, which she also elevates with white denim or linen skirts. For dressier affairs, Dawn’s three-strand necklaces help accentuate her slender neck and shoulders.

Pearls can be worn in any occasion, with any outfit. It is even made more special when one realises that the pearl is borne out of a shell, and takes another living creature to make it. This organic gem is so versatile that it has become a staple among Dawn’s treasured jewels. “I truly believe every woman ought to have at least one set of pearls,” she says. “Even if she’s not fond of wearing jewellery.”


To learn more about Jewelmer's golden South Sea pearls, visit


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