Jacquemus Launches New Fashion Campaign Via FaceTime With Bella Hadid
Virtually everywhere in the world, photographers, designers, models, art directors, stylists, hairdressers and makeup artists are currently under orders to stay at home. Not surprisingly, this state of affairs amounts to a significant problem for fashion houses and ready-to-wear brands which were relying on bringing all of these beautiful people together to produce campaigns for their 2020 spring-summer collections.
In response to these adverse circumstances, brands have had to be more creative than ever. A case in point is Jacquemus. This week the fashion label presented images for its summer campaign featuring American top model Bella Hadid, which were captured over FaceTime by photographer Pierre-Ange Carlotti under the supervision of Simon Porte Jacquemus.
For this particular summer campaign, the team could not rely on the evocative power of a paradisiacal setting. Bella Hadid, whose silhouette appears unchanged after weeks of lockdown, strikes a pose in all but empty rooms, surrounded by white walls, mirrors and windows. However, this has done nothing to diminish the power of these images of the 23-year old presenting the label's ready-to-wear pieces, and even posing nude, or almost nude, with Jacquemus' iconic bags.
Christened "Jacquemus at home," the campaign is now visible on social networks. Bella Hadid shared the shots along with the remark: "Best few hours... Reconnecting....".