Jewellery design is a form of art that transcends time and space (Photo: courtesy of Qeelin)
Cover Jewellery design is a form of art that transcends time and space (Photo: courtesy of Qeelin)

Jewellery design is a form of art that transcends time and space. Alisa Moussaieff, a doyenne of the industry, and Dennis Chan of Qeelin tell us about the impact of culture on jewellery design today

When memory, history and cultural motifs collide, art is born. Jewellery design is an art form that not only reflects the traditions, beliefs and values of a society, but is also an expression of cultural identity, personal style and social status.

To understand the impact of culture on the design process, Tatler spoke to Alisa Moussaieff and Dennis Chan. Moussaieff was founded in 1963 by Israeli jeweller Shlomo Moussaieff, whose great-grandfather had been a pearl merchant in the Middle East in the 1850s. Seeking to take his family’s business further, he set up the brand’s flagship high jewellery store on London’s New Bond Street.

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The store stood out for its collection of rare gemstones, set in designs created from precious metals, that were lightweight and easy to wear. To this day, the family business remains one of the most discerning names in haute jouaillerie.

Shlomo Moussaieff’s wife Alisa—dubbed Mrs M, or the first lady of the jewellery world—has helmed the family business for over 50 years, guiding it to ever Artisanal Ancestry greater heights and more glittering clientele. For this year’s Oscars, for example, Moussaieff helped Michelle Yeoh and Rihanna decide which of her exquisite jewels to wear.

Closer to home, watchmaker-turned jewellery designer Dennis Chan has created a stir with his brand Qeelin by giving traditional Chinese motifs and cultural icons such as the wulu, an auspicious, bottle-shaped gourd, a new lease of life through design. 

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Alisa Moussaieff (Photo: courtesy of Mikhail Mendelevich)
Above Alisa Moussaieff (Photo: courtesy of Mikhail Mendelevich)
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Dennis Chan (Photo: courtesy of Dennis Chan)
Above Dennis Chan (Photo: courtesy of Dennis Chan)

Founded in 2004, the company gained recognition thanks to celebrity fans such as Katy Perry and Rihanna, who sported the brand’s pieces during Paris Fashion Week and on a magazine cover respectively. The signature collections, especially the wulu range, became a hit with customers of all generations and cultures.

The designers spoke to Tatler about some of the key differences between their approaches to creating. In the west, diamonds and precious gemstones are common, along with geometric shapes and minimalist aesthetics, and often reflect fashion trends.

“Jewellery designs originating from the west have simpler, clearer lines,” says Moussaieff, whose jewellery is known for featuring rare, coloured diamonds set with an emphasis on symmetry. For example, the brand’s Fluid collection features a striking combination of round-, pear-, marquise and emerald-cut stones in a simple setting.

That’s not to say the simplicity of that modern western design is intended to turn its back on the ornamental style of the past: Moussaieff believes that culture continues to play a significant role in design, and that aesthetics and religion work hand in-hand.

“In the old days, they [jewellery designers] translated religious motifs into murals, forming the basis of jewellery culture. Of course, it evolved over the years and is what it is now,” she says. 

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A magnificent diamond weighing 100.85 carat, D colour, Internally Flawless, Type IIa suspended from a diamond necklace with 59.51 carats and a 5.01 carat kite shaped, D colour, Internally Flawless, Type IIa diamond. Set in platinum.
Above A magnificent diamond weighing 100.85 carat, D colour, Internally Flawless, Type IIa suspended from a diamond necklace with 59.51 carats and a 5.01 carat kite shaped, D colour, Internally Flawless, Type IIa diamond. Set in platinum (Photo: courtesy of Moussaieff)
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High jewellery necklace with 55.67 carats of diamonds and 11.72 carats of Colombian emeralds.  And matching earrings with 7.42 carats of Colombian emeralds, and 2.97 carats of diamonds. Both set in platinum.
Above High jewellery necklace with 55.67 carats of diamonds and 11.72 carats of Colombian emeralds. And matching earrings with 7.42 carats of Colombian emeralds, and 2.97 carats of diamonds. Both set in platinum (Photo: courtesy of Moussaieff)

This relationship can be seen more clearly in the eastern design aesthetic. For example, jade is highly revered in Chinese culture and a popular choice for modern jewellery designs; other Asian countries such as Vietnam, Thailand, Malaysia and India value gold, which symbolises wealth and prosperity.

Throughout the region, jewellery design is more rooted in tradition and religion than in the west. Qeelin focuses on using jade and symbols that have cultural significance derived from China’s rich heritage, with early designs inspired by Chan’s visit to Dunhuang in Gansu province, a major stop on the ancient Silk Road and best known for the nearby Mogao Caves. He describes the ancient Buddhist murals and sculptures he saw in the caves.

The resulting jewellery celebrates the country’s rich cultural heritage by giving traditional symbols a modern twist with designs that are both contemporary and meaningful. So, why the wulu? In ancient China, Taoist monks ate the flesh of the gourd for nutritional and medicinal purposes, while the hard shell was repurposed as a container for water or wine.

Over time, the shape became a popular symbol of good health, prosperity and longevity. Other emblems in Qeelin jewellery include auspicious animals and other symbols; the Yu Yi Collection, for example, incorporates the Chinese symbol for longevity in pieces made of jade and gold, while the Lotus Collection celebrates the flower of the same name, a symbol of purity, spiritual enlightenment and rebirth.

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Wulu garden (Photo: courtesy of Qeelin)
Above Wulu garden (Photo: courtesy of Qeelin)
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Wulu garden (Photo: courtesy of Qeelin)
Above Wulu garden (Photo: courtesy of Qeelin)

While, as Moussaieff says, eastern jewellery design is often flamboyant, Chan’s designs are notably understated. He says, “Minimalism is more like qi [life force]. It is like an energy hidden within you.”

He further explains this idea of qi being minimalist—but still full of meaning—by comparing western Renaissance paintings and Chinese ink paintings: “You will find that the former are full of colour and intricate details while the latter are about black and white strokes, and the use of empty spaces.” Increasingly, though, eastern and western jewellery design norms “flow from one into the other”, says Moussaieff, who particularly admires Taiwanese high jewellery designer Anna Hu.

Hu’s work reflects the east meets-west aesthetic; for example, by combining traditional Chinese gemstone treatments, such as cloisonné, with contemporary diamonds etting techniques. Additionally, Asian designers are still largely influenced by traditional design methods, while the west is constantly pushing the boundaries of design with new and innovative techniques.

For instance, Asian designers’ works use historic techniques such as filigree, enamelling and engraving to create intricate designs. Malaysian jewellery designs often feature intricate filigree work and are heavily influenced by Islamic art, while Thai designs draw inspiration from Buddhist culture, and the use of classic goldsmithing techniques like repoussé, in which a sheet of metal is hammered from the back to create a raised design.

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Above Qeelin craftsmanship (Photo: courtesy of Qeelin)
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Wulu Bangle (Photo: courtesy of Qeelin)
Above Wulu Bangle (Photo: courtesy of Qeelin)

In contrast, western brands such as Tiffany & Co, Bulgari and Boghossian have popularised techniques such as 3D printing and laser cutting, which enable the creation of much more intricate and complex jewellery designs than traditional handcrafting methods.

What both practices do prove, however, is that jewellery is a form of art that is “open to interpretation”, as Chan puts it. He said a western customer’s son once asked him whether his inspiration for the wulu was a guitar, and while Chan corrected him, he realised that his designs were being appreciated for their “proportions and balance”, something he considered a win.

The exchange was a unique experience that encouraged his customers to re-evaluate their relationship with jewellery, to appreciate it for its artistic value and to use it to express themselves freely—after all, jewellery should be a source of joy and fun, regardless of the owner’s geography or culture.

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