Three years after releasing "Jimmy Choo Man," the luxury shoemaker has unveiled a new men's fragrance evoking masculinity and charisma with a mischievous twist.
This fresh and aromatic new Eau de Toilette is a play on contrasts. While the Jimmy Choo man still flaunts his masculinity and natural charisma, the sensuality that came with "Jimmy Choo Man" is now transformed into a more mischievous streak. This new facet of the Jimmy Choo man is both soft and rebellious, and almost hypnotically mesmerizing.
This style and state of mind are captured in the new "Ice" flanker. Developed by perfumer Michel Almairac ("Burberry Body" by Burberry, "See by Chloé" by Chloé), the Eau de Toilette opens with a burst of citrus top notes, including mandarin orange, bergamot, and citron essence, followed by middle notes of vetiver and patchouli, plus cedarwood and fresh, vibrant apple. Musk, moss and ambroxan follow in the base notes.
The bottle takes the same shape as other scents in the Jimmy Choo men's fragrance line, with a masculine, angular design. Here, it's finished in a pure white shade with a frosty finish, on which "Jimmy Choo Man Ice" is printed in dark lettering.