We've searched high and low to find the best skincare brands and products that are currently popular in South Korea
If, like many of us, you started binging on K-drama while in quarantine this year, you might have noticed the flawless-looking skin that all South Korean superstars seem to have. While a large part of their poreless, glowing skin may be attributed to the professional make-up and lighting, high-quality skincare is not to be overlooked.
South Korean beauty products have surged in popularity in recent years, with people around the world all trying to achieve the same glass-like skin that K-pop and K-drama idols are sporting.
In Hong Kong, beauty brands such as Innisfree, Etude House and SK-II have long been dominating the beauty scene in the city but we've found seven lesser-known brands for you to try.
From Hera's luxury skincare to Euyira's aesthetically pleasing, minimalistic packaging, here are the best K-beauty brands South Koreans are using to achieve the youthful, glowy complexion.
See also: The K-Pop Wave: These South Korean Stars Are Headlining This Season's Best Fashion Campaigns
1. Euyira
Clean, sleek and all-natural, Euyira is a K-beauty skincare brand that believes in clean skincare without using harsh chemicals. Made to strengthen your skin against environmental pollutants, Euyira’s products are gentle but effective.
One of the brand’s most popular products is the Thirst Relief Hydrating Ampoule that controls excess oil and clears acne and redness without over irritating the skin and causing dryness and peeling.