Lacoste walks down memory lane for its 85th anniversary
Highlighting Lacoste’s 85th anniversary capsule collection, from the first-ever polo design – the freeing short-sleeved polo that broke the long-sleeve tennis tradition craze during the 30's, to the elegant 40's sweater knit polo, and the 90's blue and white style shock, the iconic polo reeditions became the highlight of the show.
The French brand also pays homage to the legendary René Lacoste. Interactive areas will allow visitors to discover more about the story of "The Crocodile" and his pique polo shirts.
With a modern design based on the 85th anniversary logo created for the campaign, it takes its inspiration from the French noble colors of white and blue. The displays and structures feature a minimalist style that reflects the freshness and simplicity of the brand symbolized by French elegance.
The graphics and decoration also reinterpret the approach of the chronophotography: a classic yet innovative artistic view on the movement dear to the brand with the Crocodile.
The exhibit is ongoing until September 14, 2018 at at Central Square, Bonifacio High Street Central, Bonifacio Global City, Taguig City from 11am to 9pm.