Are you 'Born To Dare'? For TUDOR, it's all about the spirit and commitment to push oneself to innovate, challenge, and reach new heights.
TUDOR’s brand signature #BornToDare is a reflection of both the history of the brand and what it stands for today. TUDOR watches are made to withstand the most extreme conditions aligned with the visions of founder Hans Wilsdorf. It represents the adventures of the daring individuals who have achieved the extraordinary with a TUDOR watch on their wrist.
TUDOR presents a short film featuring the most daring individuals, brand ambassadors Lady Gaga and David Beckham, to reflect on their careers to date and the daring spirit that got them to where they are today. In this Q&A, they cover their careers, family, and the incredible resilience and daring attitude that has driven them both to achieve all that they have.
“Whenever anyone turned to me and said not to do something… I’m doing it,” jokes Beckham, which Gaga agrees with, “Oh, I’m doing it!”
“When there’s something in me telling me ‘you don’t have it in you, you’re done’ and lots of self-doubt. It’s having that other voice that says ‘you’ve got this, be stronger than all the others’. You’ve got to use that and shout it,” expresses Gaga on her most daring moments of determination.
