Lady Gaga And David Beckham On What It Takes To Break New Frontiers
TUDOR’s brand signature #BornToDare is a reflection of both the history of the brand and what it stands for today. TUDOR watches are made to withstand the most extreme conditions aligned with the visions of founder Hans Wilsdorf. It represents the adventures of the daring individuals who have achieved the extraordinary with a TUDOR watch on their wrist.
TUDOR presents a short film featuring the most daring individuals, brand ambassadors Lady Gaga and David Beckham, to reflect on their careers to date and the daring spirit that got them to where they are today. In this Q&A, they cover their careers, family, and the incredible resilience and daring attitude that has driven them both to achieve all that they have.
“Whenever anyone turned to me and said not to do something… I’m doing it,” jokes Beckham, which Gaga agrees with, “Oh, I’m doing it!”
“When there’s something in me telling me ‘you don’t have it in you, you’re done’ and lots of self-doubt. It’s having that other voice that says ‘you’ve got this, be stronger than all the others’. You’ve got to use that and shout it,” expresses Gaga on her most daring moments of determination.
Both these icons have done that time and time again in their careers and are now regarded as being at the top of their game. What to they have in common? They both wear TUDOR, an award-winning Swiss-made watch brand that offers mechanical watches with sophisticated style, superior quality, and unique value of money.
In the video, Lady Gaga wears the TUDOR Black Bay 36 S&G model with champagne-colour dial and David Beckham wears TUDOR Black Bay Chrono S&G model on aged leather “bund strap”.
Over the course of history, TUDOR watches became the choice of daring individuals worldwide on land, ice, in the air and underwater. Born To Dare is a testimony to TUDOR’s pioneering and cutting-edge approach to watchmaking, leading to the brand’s innovations becoming industry benchmarks.