Italian label Salvatore Ferragamo has signed up the famous American model, particularly known for her work with Victoria's Secret, to front its spring/summer 2017 collection. She is joined by McKenna Hellam and Andres Velencoso in a campaign channeling themes of friendship, modernity and traditional Italian heritage.
The new Salvatore Ferragamo campaign is set against a backdrop of breathtaking Italian landscapes. The campaign was shot by the famous fashion photographer, Peter Lindbergh, on location in Taormina, a Sicilian village nestled in the hills and overlooking a stunning blue sea.
Entitled "Among Friends," the campaign stars three internationally renowned models: Lily Aldridge, McKenna Hellam and Andres Velencoso. The three stars step into role as three close friends, partners in crime, strolling along the Taormina coast or among its lush bougainvillea-lined roads. These moments of simplicity accentuate the chic and effortless elegance of the brand's men's and women's ready-to-wear and accessories collections.
Lily Aldridge can be seen wearing a fluted-hem dress and carrying the signature Soft Sofia bag, while McKenna Hellam wears a sporty-chic navy shirt with matching loose-cut pants, and Andres Velencoso strides on the rocks in a blue shirt with rolled-up sleeves and matching pants, carrying a stylish, contemporary backpack.
The previous Salvatore Ferragamo campaign, for fall/winter 2016-2017, was shot by Craig McDean, another big name of the photography world. Ine Neefs, James Rousseau, Ming Xi and Valery Kaufman fronted the collection.