The M Gram: 5 Reasons We Love Montblanc's New Signature Pattern And Collection
Just in time for the new year, crowd-favourite brand Montblanc is introducing a new collection that features a bold new look. The M Gram 4810 collection features a variety of leather goods that include a backpack, duffle bag, a pouch, wallets and belts. And here a few reasons we can't wait to cop them:
1/5 Updated Classic
Inspired by the Maison's archival lettering and graphics, a new two-colour M pattern is born. With a heritage of nearly 115 years, the new look brings together the best of both Montblanc's history and future-forward outlook.
The bold and pointed shape of the letter with its geometric look captures the Art Deco style of the 1920s, one of the most important periods for the brand. In addition to the development of a very distinctive look, it was during that decade that Montblanc launched into new categories, including its foray into leather goods from 1926 onwards.
“What differentiates our graphic typography from other logo-driven monograms is the idea of not constructing something entirely new but rather converting existing typography through inspiration,’ Montblanc Creative Director Zaim Kamal shares.
2/5 It's Unisex
The unisex line of compact shapes in a sophisticated combination of black and blue was conceived to stylishly accompany both women and men on their urban adventures, without compromising on functionality.
“While Montblanc is an iconic brand that carries so much meaning to so many people, we felt it was time to introduce a new signature logo pattern to give a new generation of Montblanc customers an exciting identity to rally around. Our M Gram 4810 collection has a distinctive identity that is unmistakably Montblanc, owning all the qualities of an icon in-the-making,” says Nicolas Baretzki, Montblanc CEO.
Those looking to update their closet will find that the M Gram pieces are great to have as they can easily blend with any number of looks and styles, be it for men or women.
3/5 Sophisticated And Subtle Design
Since it is designed to be timeless and classic, the M Gram 4810 collection is effortlessly elegant and offers great additions to one's already established wardrobe.
When searching for fashion pieces, more often than not, we're looking to invest in items that are not only stylish but also timeless. The updated monogram is sophisticated and modern at the same time, so those sporting any piece from the collection will have no problem mixing and matching them to any number of ensembles.
So whether it's a trip to the office or a day on-the-go, the modern man or woman will definitely find something from this collection they'll definitely be reaching for on the daily.
4/5 It's All About Form & Function
Chic and functional—who doesn't love the best of both worlds? The Montblanc M Gram 4810 collection is designed with a PVC coated-canvas that is resistant to scratches—perfect for those who are looking for dependable yet stylish pieces.
The black leather trimming details elevate the updated monogram for an even more sleek and versatile appeal. The Montblanc logo script in white on the front of each piece stands out against the elegant black and blue combination to emphasise the Maison’s brand identity.
5/5 What Moves You, Makes You
Pieces from the new collection take centre stage in What Moves You, Makes You, Montblanc’s new global brand campaign that spotlights the exceptional individuals who are redefining what success means today, driven by a higher purpose and a love of what they do.
Actor Taron Egerton is featured with his Montblanc M Gram 4810 backpack, while singer, actor and writer Chen Kun sports his Montblanc M Gram 4810 beltbag.
Whether a Backpack with a flap, a Document Case, a Tote, a Belt Bag, a Medium Pouch, a Duffle Bag, an Envelope or a Sling Backpack - the relaxed elegance of Montblanc M Gram 4810 collection makes each piece a perfect companion for seamlessly moving through the day and into the evening, from business meetings to leisure pursuits.
Montblanc’s latest technology innovations pieces have also received the Montblanc M Gram 4810 treatment, with the pattern embossed on the new Montblanc MB 01 Headphones as well as being featured on the dial and PVC canvas watchstrap of the Montblanc’s Summit 2 smartwatch.
With smart designs and a strong visual identity driven by both style and purpose, Montblanc M Gram 4810 collection makes a bold statement for those inspired to leave their mark.
The Montblanc M Gram 4810 collection is available from March 2021 at Montblanc boutiques at Rustan's Makati, Rustan's Shangri-La, and Greenbelt 5. For more information visit montblanc.com.