Men Upside Down with Hermès


October 12, 2017 | BY Philippine Tatler

An exhibition of the artistry led by Véronique Nichanian, Art Director of Hermès Men’s World


Hermès staged their Men Upside Down fashion show and party at the old Kai Tak airport in Hong Kong with top fashion VIP’s in attendance. It was a showcase of marrying classic designs with contemporary executions of textured layers and asymmetric patterns – delving into the essence of a sophisticated Hermès man.


In the film directed by Sébastien Zanella, the Hermès man plays with perspectives. Check it out below:

 Director: Sébastien Zanella | Models: Joep Van de Sande et Kohei Takabatake, Antoine Plainfosse on the skateboard | Music: Hero – Camp Claude