Michael Kors Unveils Spring 2019 Ad Campaign Starring Bella Hadid
Heralding a bold new direction for the iconic luxury fashion brand, the campaign and collection—shot in a studio in Kors’ pulsating birthplace of New York—is inspired by the speed, energy and optimism of today’s global lifestyle.
Starring the stunning Bella Hadid, who we all know from her high fashion runways to her charming personality—now takes on a new role that is not only captivating but telling of her fun-loving charisma that audiences love. Her famed street-inspired style perfectly complements Kor's vision in this year's campaign, taking the timeless allure of the brands’ DNA and translates it into a dynamic, highly-contemporary, fast moving visual feast for the modern jet-setter.
“Bella Hadid is the quintessential modern jet-setter,” says Michael Kors. “She is plugged-in, adventurous and on the go 24/7.”
Offering a fresh take on the 21st century wardrobe the ready to wear collection reflects the lighting fast pace of life and newfound desire for an arsenal that is elevated yet totally versatile. Juxtaposing masculine and feminine, high glamour with a street edge, camo printed dresses and anoraks, chic black athleisure teamed with sneakers, utilitarian khaki cargos, sexy bodysuits and bikinis and dramatic denim on denim capture the jet setting spirit. While lashings of gold plated bracelets from the Michael Kors Mercer Link collection and the latest Michael Kors Access Smartwatch add to the IT factor.
Complementing the take-you-anywhere energy of the collection, classic totes, backpacks and shoulder bags featuring the iconic Michael Kors signature have been reimagined in cool contemporary shapes. And meet Cece. Making her debut for Spring 2019, and destined to be the hero accessory of the season, the structured rectangle handbag features chic curved flap closure and heritage hardware including trunk-inspired pinch lock, leather-wrapped key charm, chain-link handle and detachable chain-and-leather strap to add that all important touch of glamour to the street-inspired styles.
The global campaign will debut in February, with print ads running in spring issues worldwide. The images will also appear in digital outlets, as well as on social media platforms and in traditional outdoor media placements.
In the Philippines, Michael Kors is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Makati, and Shangri-La Plaza Mall. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.