Michael Kors announces the launch of his new Spring 2019 MICHAEL Michael Kors ad campaign starring supermodel Bella Hadid shot by the legendary photographer David Sims
Heralding a bold new direction for the iconic luxury fashion brand, the campaign and collection—shot in a studio in Kors’ pulsating birthplace of New York—is inspired by the speed, energy and optimism of today’s global lifestyle.
Starring the stunning Bella Hadid, who we all know from her high fashion runways to her charming personality—now takes on a new role that is not only captivating but telling of her fun-loving charisma that audiences love. Her famed street-inspired style perfectly complements Kor's vision in this year's campaign, taking the timeless allure of the brands’ DNA and translates it into a dynamic, highly-contemporary, fast moving visual feast for the modern jet-setter.
“Bella Hadid is the quintessential modern jet-setter,” says Michael Kors. “She is plugged-in, adventurous and on the go 24/7.”
Offering a fresh take on the 21st century wardrobe the ready to wear collection reflects the lighting fast pace of life and newfound desire for an arsenal that is elevated yet totally versatile. Juxtaposing masculine and feminine, high glamour with a street edge, camo printed dresses and anoraks, chic black athleisure teamed with sneakers, utilitarian khaki cargos, sexy bodysuits and bikinis and dramatic denim on denim capture the jet setting spirit. While lashings of gold plated bracelets from the Michael Kors Mercer Link collection and the latest Michael Kors Access Smartwatch add to the IT factor.