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Beauty Miley Cyrus Is Gucci Beauty's New Muse: What We Know So Far

Miley Cyrus Is Gucci Beauty's New Muse: What We Know So Far

Miley Cyrus Is Gucci Beauty's New Muse: What We Know So Far
By Ryanne Co
By Ryanne Co
June 22, 2021
Miley Cyrus puts a face to Gucci's new eau de parfum, one that is inspired by the uncompromised individuality she flaunts so well

Miley Cyrus' brazen personality has made her a global icon. Now, it takes her centre stage as Gucci's new muse for the Gucci Flora Gorgeous Gardenia Eau de Parfum. Created by Alessandro Michele, the brand's Creative Director, the new fragrance sees Cyrus as an inspiration for the "joy-fueled fantasy land" that the maison wishes to evoke.

“Miley Cyrus is an artist with a spirit that is both rock ‘n’ roll and eclectic at the same time," says Alessandro Michele. "I admire her and I think she will perfectly embody the new Gucci Flora Gorgeous Gardenia fragrance and story.”

For the campaign, artist Petra Collins shoots Cyrus and reveals a series of images and a video dedicated to the new scent. These artistic outcomes are a homage of Cyrus' unique brand of optimism and rebellion. 

Read more: Dalton Gomez: Get To Know Ariana Grande's Husband


The new Gucci Flora Gorgeous Gardenia Eau de Parfum will be available from July 30th on gucci.com and starting October in the Philippines. Further updates on the fragrance and its campaign will be announced in the coming weeks. Follow @guccibeauty on Instagram to discover more.

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