First Look: Onitsuka Tiger Hosts a Regional Press Preview of its SS20 Collection in Singapore
Olympics fever was at an all-time high at the Luxe Art Museum in Singapore at a private preview of Onitsuka Tiger’s SS20 collection for regional press and key opinion leaders from the Philippines, Indonesia, Thailand, and Malaysia. Swathed in blue light, the venue was decorated in such a way that the look and feel of the collection’s debut at Tokyo Fashion Week was recreated for the attendees.
Models attired in key looks from the collection stood on the makeshift track—much like that at the Shin-toyosu Brilia Running Stadium, where the launch was held—while other items such as apparel, bags, bucket hats, and shoes hung on racks and sat on shelves, within reach for guests to peruse. Zip-up knit pullovers were paired with brightly-coloured basketball shorts. Oversized jerseys were worn over mesh long-sleeved shirts and topped with a slick bucket hat. Satin evening dresses inspired by boxing robes took a funky turn when accessorised with oversized bags or the covetable teddy tiger.
A tribute to company founder Kihachiro Onitsuka, the collection is a nod to both the brand’s heritage and its quest for evolution. Creative Director Andrea Pompilio took inspiration from various uniforms, taking elements from sports such as basketball, sailing, and racing, among others, to piece together a vibrant showcase that is equal parts functional and fashionable. Integral to the collection are the five important themes it encompasses: The New Youth, The Modern Uniform, The New Casual, The Sports Obsession, and The Free Spirit, with the attitude of The Masculine Feminine, The Genderless, and The Global Diversity.
“This collection is inspired by the past Olympics and the upcoming one, which is slated to take place in Tokyo this year,” said a representative from Onitsuka Tiger. “The design mimics sports uniforms, but they exude more fashion than actual athletic attire; we want to emphasise that we are a fashion brand, and not a sports brand. Also, for the company, comfort is of optimum importance. If the design is nice but is something that will make the wearer uncomfortable, we do not allow it. Otherwise, anything goes.”
After the collection presentation, guests dropped by the Onitsuka Tiger store at Takashimaya to check out the items that were in-stock and to do some shopping as well. The one-day affair was capped off with cocktails and a special sit-down dinner at caviar bar and fine dining establishment 28Wilkie.
The press preview was at the Luxe Art Museum in Singapore on 4 December 2019. All pieces will be available soon on OnitsukaTiger.com/ph and worldwide. Onitsuka Tiger is available locally at Greenbelt 5, Shangri-La Plaza Mall, Ayala Cebu, Ayala Manila Bay, Bonifacio High Street Central. For a complete list of stores, visit here: Onitsuka Tiger store finder.