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Fashion Onitsuka Tiger Releases Edgy New Collection With Willow Smith

Onitsuka Tiger Releases Edgy New Collection With Willow Smith

Onitsuka Tiger Releases Edgy New Collection With Willow Smith
By Ryanne Co
By Ryanne Co
June 30, 2020
The icon of a generation, Willow Smith collaborates with Onitsuka Tiger to present a new collection that fuses art, fashion, and sportswear into one distinct sartorial lineup.

Willow Smith is a cool girl. With impeccable taste, she's managed to gracefully manoeuvre her way through the limelight as a fashion icon, an artist, and as part and parcel of the Smith family legacy. This June, an exciting new project awaits as Onitsuka Tiger has recently revealed a new collaboration with the 19-year-old. 

The Japanese streetwear brand has recently named Willow Smith as a brand ambassador for a new line of clothes and shoes. Speaking on this, Willow says: "I immediately connected with Onitsuka Tiger’s vision for their new campaign. I loved that we were able to align both of our energies and create something that promotes a positive existence in this world." Fusing together elements from fashion, art, and sportswear, Onitsuka Tiger and Willow have been able to create a line from colourful patchwork and a variety of materials. 

 

Onitsuka Tiger has launched this collection on their website and is currently available online and on its social media. Part of the proceeds will go to the NAACP Legal Defense and Educational Fund to support its involvement in the #BlackLivesMatter movement. 

Read also: Patton Is A Clothing Brand That Aims To Re-Define Everyday Essentials

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Fashion onitsuka tiger shoes willow smith campaign

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